Everyday objects, with superpowers
THINGK is a blend of Design and Technology. The payoff (everyday objects, with superpowers) describes clearly the goal: strengthen the tradition of Made in Italy in the design-oriented products, adding a new driver (technology) to the traditional elements, such as the research on natural materials , the high quality finishes, the attention to details.
THINGK products are not only beautiful, they are exciting. A block of wood revealing digital information, a flat piece of leather transmitting electric power, a smart fabric detecting human touches, these are just some of the innovations that THINGK will introduce during MDW17. In the space in C. Garibaldi 104, you will be able to see the products Slab! and Desk! just before the market. Moreover, you will be able to see the results of the collaboration with other firms: Artemide, Artnova, and Mukako.
"Hybridize Design and Technology to switch from User Experience to User Emotion": Slab! and Desk! fully embody THINGK philosophy.
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