Here we go again. New year, new Design Week. New round, new Salone. New Salone, new Fuorisalone.
2017 gave us an “early Salone” (it will start on April 4th) and the design insiders starting to feel the pressure of the date a bit earlier than usual. But like every trip, also in the one to Milan the way is as important as the destination.
Milan is a city to design, that wants to design and which lets itself be designed. The whole year. In 2016 we had the new dates of Design City and the Fall Design Week, that last October marked the middle stage between one Salone and the other. “Did we really need one more week dedicated to design?” was the recurring question. The answer came with the companies’ enthusiasm and a great public participation, but also with the synergy between festivals and events in the fields of design, cinema, communication and art.
As if we needed that, we were confirmed that in Milan there’s room for a constant design dimension involving not only design professionals but also design enthusiasts, students and residents, i.e. all those caring about what will happen tomorrow.
The design mentality, the desire to understand (or even the desire to change), the active engagement in the debates around the city are an integral part of Milan’s social and urban fabric. We saw it in the visitors filling the rooms of the Brera Design Days and queuing for the inauguration of Fondazione Feltrinelli, in the thousands of images shared at the Prada Osservatorio. We will see it again during the next Fuorisalone with the opening of Ventura Centrale’s activities, the curiosity around NoLo, the historical apartments and mansions, the areas for kids and animals, the cocktails at Bar Basso and those on the street, the hidden workshops and international designers, the surprises in schools and the reassuring activities of historical brands and with all the LOL and WTF that we will bump into in the most unexpected places.
“Does the Milan Design Week ever end anyway?”. That’s the question that should start getting around. Hoping for a positive response, of course.
Over the last few months the students of the Creative Academy of Milan have worked to develop objects inspired by wood. The result of this work will be presented from 4th April to 29th May at Poldi Pezzoli Museum
During the design week many fashion brands set up events and installations where design and fashion mix together to create new and different forms of expression
Top 20 list of events selected by designboom
As usually happens for great events, also at the Fuorisalone the spaces dedicated to kids are growing year after year
Ideal Standard International is a privately owned company headquartered in Brussels, Belgium, operating in Europe, Middle East and Africa. With total bathroom solutions as its core business, the company provides ceramic sanitary ware, taps and sho...
Molteni&C is a company with advanced technology and a longstanding tradition. In the 1970s, it started to define its identity by following two routes. First, it implemented ongoing research in the sector of modular furniture, developing with Luca ...
Valcucine has been a leading company in the kitchen furniture industry for over thirty years, dedicating particular attention to innovation, wellness and durability. Every kitchen is designed focusing on the individual and his wellbeing, with the ...
Driade was founded in 1968 by Enrico, Antonia Astori and Adelaide Acerbi. The story of Driade is that of a group of masters who, together with the company, have contributed to creating some of the milestones of the history of design. In the 1970s ...
Foscarini is an Italian lighting company that views each lamp as a passion project, fueled by an appreciation for and strong understanding of timeless design. Creating unique products that boast a strong personality, Foscarini holds a deep knowled...
