"The long work we did together with all the operators was to create sharing and to put together the information so that the system as a whole could raise its value"
"This year Salone del Mobile opens its doors after that Milan has been crossed by the positive wave of Expo Milan 2015 and in conjunction with the XXI Triennale dedicated to the future of design: “Design after Design”.
It will be an important moment not only to confirm the positive time that our city is living, but also because it is undoubtedly important to start thinking about Milan as a Model. A model that has allowed the city to face the big Universal Exhibition event and which in many respects it is in debt to the vitality and the many forms of expression of Salone del Mobile.
When the transition of powers happened, so that fashion and design have become a responsibility of the Councillorship for Work, with my staff, I set up an agenda of meetings with the aim of bringing out the urgencies, the questions, the objectives that the protagonists of the various compartments put into place. The purpose was to give a voice to the common goal of raising competitiveness, structural consistency and responsiveness to the crisis in these sectors, which are today, with their spill overs, the backbone of the economy of Milan.
The Councillorship set itself the target of putting into place a shared activity of comparison to build new opportunities and new projects to share.
Through round table discussions with the various stakeholders, in particular with regard to design, we have developed an activity of optimization of relationships between the initiatives of “Fuorisalone”, the design areas and the city administration. This allowed optimizing different aspects of the events, starting from the resolution on the guidelines for the Milan Design Week that tends to bring order, consistency and decorum in all the events taking place that week in different areas of the city.
The second initiative was to link the major institutions of Salone (formerly Cosmit, today Federlegno) with the territorial realities of Fuorisalone. This allowed opening a new era of collaboration between the various parties that led to develop a host project for visitors, signed as Federlegno, involving the design schools of Milan in the animation of the city and in the reception of visitors of the “Saloni”. For two years, the project has been producing a map of the events organized by the Municipality of Milan, which is distributed at the contact points and this year for the first time, as announced by the director of Federlegno, Marco Sabetta, the volunteers will be present in some of the historical locations of Fuorisalone.
All this consultation and participation activity was also important for the experience of Expo. It was a useful experience to draw the forms of communication and organization of this great event, which has been the Expo in Città.
My view is that innovation must not only be made starting from the contents of the exhibitions and the products that are exhibited by our innovative companies, but also through the exchange process that is articulated around these major events. From the inclusion that these large events can create and the ability to move the economy and to bring value in all the corners of our society.
The long work we did together with all the operators was to create sharing and to put together the information so that the system as a whole could raise its value".
Cristina Tajani
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