Zona Santambrogio - DOUTDESign

ZONA SANTAMBROGIO DESIGN DISTRICT

APRIL 12TH – 17TH 2016 | FUORISALONE 2016 DESIGN | INNOVATION | EVENTS | FOOD

The exhibition Next Design Innovation, features 21 interactive prototypes developed with Milan’s Polytechnic and the Lombardy Region

The installation is inspired by the twenty-first Triennial’s theme, the evolution of planning in service design

Itinerant bike stations are set up to provide information to visitors in the District. An open-air street food restaurant for the Fuorisalone

A week of discoveries between innovation, design and culture in an historical district of Milan.

Zona Santambrogio Design District for Milan Design Week 2016, in its fourth edition, selects and promotes events, exhibitions and the best shops in the District, including Sant'Ambrogio Square, Piazzale Baracca, Cadorna, De Amicis and Ticinese. In its headquarters in a former convent in via San Vittore 49, in Zona Santambrogio, DOUTDESign will host in 2016 the Next Design Innovation exhibition, sponsored by Region Lombardy and the Polytechnic of Milan - Department of Design: 21 prototypes of young designers defying the future of design planning. Santambrogio area is supported by the Municipality of Milan and is part of the Milanese circuit Fuorisalone.it, official channel that promotes the events of the Design Week, April 12th to 17th , 2016. zonasantambrogio.com

Region Lombardy and Milan’s Polytechnic - Department of Design, showcase Next Design Innovaton in the Headquarters of  DOUTDESign: the exhibition brings together twenty interactive prototypes of designers under 35, who explore new types of products and tell of the unusual relationship between design and new technologies. The prototypes range from control devices for the technical equipment of houses, to lightings and interactive furnishings, from long lasting technology, to smart devices for the city and the new mobility. These technologies are developed by designers coming from Lombard schools and universities, selected by the board of Next Design Innovation, and from ELISAVA School of Barcelona. Next Design Innovation will be on display in the large auditorium space in Via San Vittore 49, with a layout curated by Re.rurban Studio, from Tuesday, April 12 to Sunday 17, from 11.00 to 23.00. nextdesigninnovaton.it

Also showcased at the headquarters in via San Vittore 49, is  a selection of other international design exhibitions and in particular, an installation curated by the Master in Service Design at Milan Polytechnic and POLI.design, to show design  services that make life easier, and the service design system inspired by the themes of the XXI edition of the Milan Triennal, which will open on April 2nd with the title "21st Century. Design After Design. "In the heart of Milan, in the charming garden of the headquarters of Santambrogio Design District, Eat Urban, the Design Week Street Food Festival, will be the open-air restaurant of the Fuorisalone. A selection of the best street food on Apecars and vintage vehicles, will be offering Italian and international gourmet dishes among trees and small driveways. Every day you can have breakfast, brunch, lunch, and dinner. Eat Urban will be the perfect place to eat during  Milan’s design week.

For the second year, Womade will follow the artistic direction  of evening events. The creative network, based in Milan, has been organizing  several cultural productions, generating value through editorial projects, collaborations and events involving thousands of artists and creative talents. Womade proposes each evening a different event, and will attract attention to different areas of Design: fashion, photography, video art, illustration and music. ZONA SANTAMBROGIO is scheduled to inaugurate on Tuesday, April 12 th 2016, from 18.00 to 23.00 with a special event, at the headquarters of DOUTDESign, Via San Vittore 49. womade.org

Zona Santambrogio is one of the city’s most important areas, from an historical, artistic and cultural point of view, including the Basilica of Sant'Ambrogio which will host viU - Vision of you and Flora et Decora exhibitions, Santa Maria delle Grazie, the Vigne di Leonardo, the Science and Technology Museum, the Achille Castiglioni Foundation, the Franco Albini Foundation and Spazio Rossana Orlandi. Inside the official Zone Map of Santambrogio 2016, some of the designer showrooms of excellence as Actual Spotti, C & C, Kitchen, Immaginaria, Design Republic, the new SPAZIO MOSSMANIA and other stores selected for design and shopping. There is a good selection of restaurants and wine bars for the Food & Wine path in the District, and historical shops such as Bar Magenta and Ercolessi. Thirty-thousand copies of the map of Santambrogio Zone 2016 will be distributed all over the city, in the official info-points of the Fuorisalone, but also from itinerant information points: the Santambrogio’s Area Info-Bikes that will circulate in the area during Milan’s Design Week.

Zona Santambrogio sustains Milan Design Award, the award for best design installation during Milan design Week, now in its sixth edition: from 2016 it has become a project shared by Milan’s Fuorisalone committee. Born as a choral event for the protection and communication of  events during the Fuorisalone, the committee consists of Brera Design District, 5 Vie art + design, Elita - Enjoy Living Italy, Milan Space Makers, Porta Venezia in Design, Sarpi Bridge Oriental Design Week, Superstudio Group, Tortona Design Week, Ventura Lambrate and Zona Santambrogio.The project of Milan Design Award was conceived and coordinated by Elita-Enjoy Living Italy, in collaboration with Fuorisalone.it and IED Milano, and supported by the Municipality of the City of Milan. milanodesignaward.com