What is Fuorisalone?
Fuorisalone 2016 will take place in Milano from 12 to 17 April.
The whole city will host thousands of events related to Design, in most cases are free admission.
Fuorisalone is the set of events distributed in different areas of Milan on days when the Salone Internazionale del Mobile which is staged in the halls of Rho Fiera. Every year, in April, Salone and Fuorisalone define the Fuorisalone Milan Design Week, the most important event in the world for design addicted.
The Fuorisalone is not a fair event, it doesn’t have a central organisation and it’s not managed by any Institution. It started spontaneously early in the 1980s through companies working in the furnishing and industrial design sectors. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.
Today, the various exhibitors can organise independently or refer to Studiolabo which gives assistance: from the search for the location to the definition of strategies to special communication plans that can be chosen on the Fuorisalone.it portal.
What is Fuorisalone.it?
Fuorisalone.it is a communication platform which offers a system of support to companies, agencies, private people or associations for the conception, creation and promotion of events during the Design Week.
Fuorisalone.it is the official guide to the event. Istitutionally recognised and supported, it has also been the reference point for the Interareas project, ordered by Milan City Council in the sphere of the ‘Milano Creativa’ programme which aims to share the requests of the different staff involved in the Design Week, since 2014.
Fuorisalone.it is a tool that talks about the events of the Fuorisalone, experiencing them at first hand, bringing facts and key players to the fore against the background of a city that lives changing situations rotating around the design and creativity worlds for a week. During the Design Week, Fuorisalone.it evokes the atmosphere of a week in which Milan changes guise - the design capital is presented to its community through the form of the event par excellence.
The aim of Fuorisalone.it is the promotion of design as an event, performance and installation in the urban fabric. A design that, by moving out of its official spaces, becomes accessible to all through the use of custom tools and services.