SuperDesign Show - Superstudio

Superstudio Più – Via Tortona 27 – Milan
Superstudio 13 – Via Forcella 13 / Via Bugatti 9 – Milan

Press Preview 11th April 2016, 3pm-8pm (press only)
12th-15th April 2016, 10am-9pm (professionals only)
16th April 2016, 10am-9pm (also non-professionals)
17th April 2016, 10am-6pm (also non-professionals)

SUPERSTUDIO is the iconic place for design in Milan, “an absolute must” (Financial Times), Tortona District’s essential milestone since 2000 and pioneer of the phenomenon of FuoriSalonein the district.

SuperDesign Show, the new Superstudio’s authorial format that continues and takes over the success of Superstudio’s previous project – the Temporary Museum for New Design -, is an event eagerly awaited all around the world, covered by many international newspapers and magazines and taken as an example of an innovative and valuable initiative worldwilde, the first stage of every visit in the Tortona District.

SuperDesign Show looks at the future. It focuses on research, on the extraordinary daily, on freedom of choice, on contaminations between classic and avant-garde, between industry and handcraft, between tradition and future, between simplicity and magnificence.

10.000 sq.m. exhibiting space, theme projects, museum-like installations, national pavilions, individual and collective exhibitions, big consolidated companies and also young innovative companies, startups, self-design and all the new trends for living and inhabiting. Lounges, meeting rooms, press office, coordinated image, wide press campaign, common areas, garden, restaurants and much more.

This year’s theme is WHITE PAGES, that implies writing together the world waiting for us tomorrow. An invitation to exhibit not only ready-to-use objects and proposals but also futuristic and experimental projects and to “narrate” them to the public with words and installations in an ideal “white page”.

One single direction, a common contemporary language, that gives value national and brand identities, Italian excellences, commercial requirements, the thinking “next”, with a careful selection involving “research, quality and innovation” that have always been Superstudio’s key values.