Creating value for users while placing a great emphasis on aesthetics, to empower and delight users.
Over the years, ASUS has become a trendsetter in consumer technology due to its visionary approach to harmonizing innovation and incredible design with consumers’ lives. ASUS Design Center, a multi-disciplinary and award-winning design team that consists of designers and passionate dreamers, is thus constantly engaged in crafting memorable experiences for users. Today, this design approach is exemplified by the Zen series, which includes ZenBook, ZenFone and ZenWatch, and numerous other products that have been acknowledged with various design awards and prestigious international accolades.
ASUS adopts a "Start with People" approach to product design that ensures a focus on creating value for users while placing a great emphasis on aesthetics, in an effort to empower and delight users with meaningful and charming experiences. With this goal in mind and the promise that it will persist in its search of the incredible, ASUS will be taking part in Milan Design Week for the seventh consecutive year as a unique opportunity to continue sharing its vision with the whole world.
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