The Design Experience - Archiproducts Milano

Work in progress at Archiproducts Milano for a new ‘Design Experience’!

The design hotspot located at via Tortona 31 has made space for totally new collections from 70 international brands exclusively selected for the 2018 edition.

Within a unique play of colors, patterns and materials, the suggestive spaces of the Tortona Hub will host numerous brands, architects and journalists in a brand-new look, where many different designers have been adding their personal touch. Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine e Aylin Langreuter, Veronica Leali and Matt Lorrain gave their contribute to the design of the space. Each of them focused on different areas, working in full synergy with the Archiproducts Milano Art Direction.

With an abstract composition of black and white panels, the facade visually translates the idea of the 'filing' process. A concept that echoes in other parts of the building also designed by the Elisa Ossino Studio. All wrapped within a path designed to explore the ideas of filing and seriality, with a perceptive effect involving both bidimensional and three-dimensional visions.

The installation IN TOTO – Montréal a Milano, as a special guest of the 2018 edition. Curated by Montréal style icon and visual storyteller Azamit, the showroom is an ode to the city’s contemporary design essence: beautifully tormented and tinged with post-industrial melancholia. A selection of seven designers whose objects resonate the soul of the city.

For the first time this year, passionates and professionals will have the chance to go on the "Archiproducts + Volkswagen Design Tour". Archiproducts will take its guests on a ride throughout the most interesting Fuorisalone locations: on board of the brand new Volkswagen T-Roc, visitors will be able to reach the finest venues highlighted in the Archiproducts Design Selection. Departure from Archiproducts Milano, via Tortona 31, destination Porta Venezia - Palazzo Bovara for this year's Elle Decor event, stopping by Brera, Isola and Sant'Ambrogio. In partnership with Volkswagen, main sponsor of the Archiproducts Milano 2018 event.

About Archiproducts Milano

Archiproducts Milano is the co-net-working hub dedicated to Architects, Designers and Brands. It is a place where co-working, training, events and showrooms merge in a unique and smooth organization primed on networking. This format rises as an answer to the new demand for exhibition and shared working areas, not only sales-oriented but mainly regarding product knowledge. Throughout the whole year, it is livened up with events, products presentations, international workshops, meetings and venues involving more than 15,000 professionals. Inspiring, eclectic and in constant evolution, Archiproducts Milano is the place where you can find inspiration, seize opportunities, and explore new synergies.

INFO

“The Design Experience” @Archiproducts Milano

Via Tortona 31 – Metro: Porta Genova

17 –22 Aprile / h10-21

https://www.eventbrite.it/e/biglietti-the-design-experience-44672603961

PRESS PREVIEW

April 16th / h 15 – 19
https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-44672374274

Download press release