ENERGY ZONE by Hyundai

Area: Milano

An itinerary between the Fuorisalone events that best embody the design-energy binomial

According to Hyundai, design is a real answer to people’s needs, to make the best and most advanced solutions available for everyone. At the same time Hyundai believes that design is art, able to convey strong and “energizing” emotions.
The union of “Design” and “Energy” – seen both as a sensation and as a driving force – is therefore the guiding principle of Hyundai participation to the Milan Design Week 2018. A presence that comprises the experiential journey conceived by artist Carlo Bernardini, and the collaboration with the Istituto Europeo di Design (IED) – which recently led to the creation of the electric concept car Hyundai Kite.
A meaning that materializes in the All-New Kona, first compact SUV available in Europe also in a full-electric version, characterized by expressive lines which give it a strong and dynamic stance.

Therefore, New Hyundai Kona (exclusive Italian preview of the Electric verision on Tuesday 18th and Wednesday 19th) and Hyundai Kite find their space inside the installation “Energy Zone” of Opificio31 (Via Tortona 31 – open April 17th to 22nd from 10 a.m. to 9 p.m.).

With the aim to further amplify and convey the energy peculiar of Kona’s design, Hyundai suggests Fuorisalone visitors a list of events that embody its philosophy.