Itinerary

Brera Design District


Area: Brera

The most important district in Italy for the promotion of design, an international reference point, and a centre of creative development.



“Be Human: Designing with empathy”

Knowing the users deeply is always the starting point when designing a product. Empathy, is the ability to put oneself in someone else’s shoes and understand his/her needs before creating solutions, is key for the work of a designer. In a more and more digitalised present and in a future dominated by artificial intelligence, empathy will be a scarce resource representing a factor of success for products and services: no robots will ever be able to replace it.

In this view, this year the Lezioni di Design award was given to Constance Gennari, founder – together with Marianne Gosset – and creative director of The Socialite Family, a platform that by telling personal stories reveals daily objects and places connecting design with the lifestyle of contemporary families.

This year the ambassadors of BDD, all present with a project within the borders of BDD, are talents who believe in the emotional side of design and in the empathy between objects, places and people. Cristina Celestino, with her delicate, emotional, evocative aesthetic and design vision, combines her architectural background with a fine personal taste for beauty. Another of the female ambassadors is Elena Salmistraro, who puts the artistic aspect at the core to raise sensations and feed the soul through design as well as to convey her poetic inspiration. Finally, the third ambassador is Daniele Lago, who has always considered design as the planning of experiences and was the first to change the patterns of design with Appartamento LAGO, founded in Brera in 2009 – and proposed again today – symbol of the interaction between project, product and people.

Again this year, in the setting of Brera Design Apartment (via Palermo 1 – free entry from April 17th to April 22nd  from 12 a.m. to 7 p.m.), something special was organised, designed and realised by independent curator Raffaella Guidobono: Souvenir Milano. The rooms of this typical Milanese house develop a path that focuses on design and fine craftsmanship showing the new collections of Maddalena Selvini, Stories_of_Italy, Agustina Bottoni, Cynthia Vilchez Castiglioni, Sour design for Bottega Nove and Leftover for StudioF. Set up in partnership with the companies present in the Brera Design Apartment including Vitra, Bulthaup, Davide Groppi, Saba and Agape, the interiors host out-of-scale furnishings and coverings, hand-made objects resulting from artisanal processes carried out in the Italian districts of Nove and Murano with old techniques still used nowadays: sandblasting, chamfering, melting and drilling to make unique elements.

12 designers were invited to create a new piece for the launch of Souvenir Milano, the first collection of objects that takes the city as a symbol, Souvenir Milano offers the view of new icons of the city signed by Stories_of_Italy, Maddalena Selvini, Cynthia Vilchez Castiglioni, Agustina Bottoni, Astrid Luglio, Sara Ricciardi, Giulio Ceppi, Giovanna Carboni, Sour for Bottega Nove, Leftover for StudioF, Giulio Iacchetti and Gio Tirotto.

The Brera Design Night will be on friday (20th of april) with special events throughout the district and showrooms open until midnight.

VAI AL SITO

Brera Design District is a Studiolabo's project.

contacts

Brera Design District
Studiolabo
Via Palermo 1
20121
Milano

www.breradesigndistrict.it
info@breradesigndistrict.it
Tel. +39 02 36638150
 

Events
in this itinerary
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Society Limonta ABC, the origin of a texture
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Woodie Milano About time to #gowireless
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Adele-C
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Roberto Mora, Simone Racheli IN THE IMAGE AND LIKENESS
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Manfredi Style Aesthetic Visions by Manfredi Style
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12 Brands Purpose and Completeness.
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7 Brands Transformations
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Whyci Milano AL51 x YC Milano
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CAMBI CASA D'ASTE LINES AND SPACE: FRANCO ALBINI’S INTERIORS
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Alexander Lamont @ Nobilis
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Fantin AMULETS
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antoniolupi antoniolupi enlarges the showroom
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Renato Callegari ARAPAHOS & INDIA MAHDAVI
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Atelier TendaArredo TendaArredo Atelier
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BassamFellows Inc. Subtle Deluxe
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CEA Design BATHROOM EVOLUTION
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Istituto Italiano Imballaggio BEST PACKAGING 2018
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BLAUER USA Dino X Blauer Usa
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Bianco67 Italian Marble Design Bianco67 Italian Marble Design:VIRTUOUS PRODUCTS
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Allianz, Biciclette Rossignoli, Castelli, Hops Beer Shop, Vittoria Biciclette Ritrovate
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BOFFI SPA, DE PADOVA SRL, MA/U STUDIO SRL Boffi - Milan Design Week
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bianca d'aniello accessories, Girls Bite Dogs, Livoni BORINESS
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Dieffebi: People born moving
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Bottega Lapel - Gentleman Suite
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Daniel Widrig, Nagami, Ross Lovegrove, Zaha Hadid Architects Brave New World - Re-thinking Design in the new age of technology
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Preciosa Breath of Light
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Azienda SWAN ITALIA , Partner: Lucchesedesign, Partner: Stilnovo Brera Design Week 2018: Swan celebrates its 55th Anniversary
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Brooks Brothers, Marangoni Design, OLO Creative Farm Brooks Brothers Infinity Window
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BT Glass, BT Group, Resstende BSpaceBeUnique
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bulthaup
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BYTON BYTON’s European Premiere
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Calico Wallpaper, Lindsey Adelman Calico Wallpaper and Lindsey Adelman Studio
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Ariostea Divisione - GranitiFiandre S.p.a. Carrara Causeway
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CARRERA STUDIO
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6 Brands CASA GIFU III
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CEDIT - Ceramiche d'Italia CEDIT: l’arte dell’ambiente italiano
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CEMENT DESIGN CEMENT HOME
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Marinoni Peltro, Studio Lido Cinetica by Marinoni Peltro
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Azzurra, Daniel Libeskind Collezione Daniel Libeskind per Azzurra
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Fondazione Luciana Matalon Color Forest
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Peridigital COLORS
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paolo maria fumagalli architetto Alpinoò - contemporary alpine interior design
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Cookware Couture : A collection of cookware in pure Silver and Gold
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CRISTINA Rubinetterie CRISTINA Rubinetterie Design Week
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DAF DESIGN ART FOOD
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Decortex Firenze
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Dedar
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Alessandra Baldereschi Studio - Designer del concept dello store , leBebé Free your inner child
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Designs Of The Time Designs Of The Time
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HENRYTIMI HENRYTIMI
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DESIGN YOUR TILE
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Zimmer e Rohde Destinations
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Ak47 Design, Pratic Spa Dialogue between In&Outdoor
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DiamArt 2018
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6 Brands Dome Milano Interior
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CERAMICHE REFIN S.P.A, LIGHTSON S.R.L. Dress or Dressed
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ARCStudio PERLINI Architettura Sostenibile | Interior Design EDEN Luxury portable suite by Michele Perlini
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Edizioni Design EDIZIONI DESIGN
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ELITE ELITE DESIGN AWARD 2018
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ENTO ENTO maniglie di design
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Bottega Ghianda Exhibition of historic products of the Bottega Ghianda, famous around the world for the excellence of its cabinet making
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ESSENZA - a wooden story
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Extendo extendo showroom
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FATTOBENE POP UP STORE
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F Design Week F Design Week
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FENIX by Arpa Industriale "ANAMORPHIX" by FENIX
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Florim Ceramiche Florim: design is our passion
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Luisa Beccaria, Victoria Episcopo Flowers Explosion
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Forbo & Philippe Starck
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Cristina Celestino, Fornace Brioni Fornace Brioni presents Giardino delle Delizie
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Herman Miller ltd For You, Everyone
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FROM LIGHTING FROM LIGHTING - A new independent lighting brand
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Bolzan Letti FUORI SALONE 2018 BOLZAN LETTI
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Foscarini REVERSE ROOM
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Nube di Nicoli A & C snc PONTE ROSSO GALLERY
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domovari GmbH, domovari REGIA srl German Italian Fusion
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FOCUS Kamoi Kakoshi Co.,Ltd Sprout
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Gigacer S.p.A GIGA LAB in Milan
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Gloster Furniture GmbH Gloster 2018
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Vmaison Go Wild with Fabrics
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Guido Crepax and the Design
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Handmadesign
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HAY HAY
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Fiemme 3000 FIEMME 3000 - Healthy living: the future of interiors
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Hem Hem Brera Atelier
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HOF India by Mann Singh
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IN MY HEAD
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INTERNI HOUSE IN MOTION
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SLow Wood srl I sensi del legno
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Italgraniti Group Italgraniti Flagship Store
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J-BLUE ~KITCHEN&WALL~
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‘PLAY TO THE GALLERY’ – JUNG on stage in Milan
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Manuel Ritz, Vesta Karim Rashid per Manuel Ritz e Vesta
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Kartell By Laufen Kartell by Laufen
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KIDS CORNER BRERA RIGOTONDO
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Kirkby Design Kirkby Design at the Dream Factory Lab
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KRISTINA TI In Bloom
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Land Rover Land Rover Bespoke Design
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Dnd Handling architecture
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8 Brands THE RESEARCH OF BEAUTY BY ROBERTO SEMPRINI
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FOCUS Bottega Ghianda The historic cabinetmaking Bottega Ghianda meets the excellence of international design
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Richard Ginori The florentine atelier celebrates Gio Ponti with new artistic porcelain objects of pure beauty
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6 Brands The Shapes of Art handmade with love
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Carlo Moretti, robertaebasta TRANSPARENCIES OF CARLO MORETTI IN BRERA
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INTRODUCING L'OBJET + LITO COLLECTION AT CAMPOMARZIO70
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Londonart Fuorisalone 2018
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MAISONS DU MONDE Maisons du Monde Experience
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FABER, FRANKE, MAMOLI MAKE IT WONDERFUL
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100x100 Group Manganese | Het | beMAJIDA.com
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Masiero Masiero
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Mastella Materials - evolution and roots
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Matter Made Matter Made MMXVIII
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Fromental, Maresca Interiors, Solomon&Wu Meandros
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Fromental Fromental for Meandros
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ARD&NT CHINA & GONG HESHE Designers Men and Interior Design - Negotiating Space
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17 Brands MetroQuality
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MISOKA
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8 Brands MMairo Marble Maison
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Ceramica Serenissima, Cerasarda, Cercom ceramiche, Cir Ceramiche, Nero/Alessandro Neretti MOTHER NATURE_MADRE NATURA
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LAGO Never Stop Looking Beyond - Appartamento
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LAGO Never Stop Looking Beyond - Lago
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A.G. SPALDING & BROS. AVIATION EQUIPMENT
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Newform Newform Showroom
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Molteni&C|Dada Molteni&C|Dada
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Palomar Palomar | We design radical innovation
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Flaminia: Nuda Evolution
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Grönska, new Ilse Crawford rug collection for Kasthall
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Reflex New Collection 2018
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120%, Officinarkitettura® New worlds Officinarkitettura
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OAK OAK DESIGN
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Lee Broom Lee Broom: Observatory
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Officina Nicolazzi Officina Nicolazzi
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FABRIKA SRL, MARMO ARREDO ORCHESTRA D'INTERNI
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TRANSITIONS by Panasonic Design
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Ceramica Serenissima, Cerasarda, Cercom ceramiche, Cir Ceramiche, Nero/Alessandro Neretti PLANET EARTH_PIANETA TERRA
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Devon&Devon Introducing the "New Collection 2018"
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Really: Circular by design
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Studio Apeiron The cleanest line: towards a regenerative design
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Record è Cucine Record è Cucine
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Wall&decò Reflex On
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6 Brands Rubelli-Donghia showroom and Tram Corallo
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SAN GERMAN SAN GERMAN
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46 Brands San Marco Project: dOT & ABLE TO
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Bottega Conticelli, SEASE, Valigeria Grignola SEASE Concept Store
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SEM (Spotti Edizioni Milano)
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11 Brands Elegant and Endless: a new Idea of Bathroom
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LinBrasil Sergio Rodrigues Forever
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Institute for Integrative Design / Master Studio , Institute Industrial Design Share a Chair, curated by Alfredo Häberli
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Vitrum Vitrum Smart Home
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Vescom Softening the senses, Softening the interiors
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space&interiors space&interiors
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PEDINI Spaghetti Design
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Eurolampart Sparkling Vibes
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Mantellassi 1926 SPARKLING VIBES
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Ceramica Cielo SPAZIO CIELO
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StoneLab Design STONELAND by StoneLab Design
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7 Brands Streeteat Food Court
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Sunbrella® presents "Le Roi" by Marc Ange
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500x100, AGAPE CASA, eFM, Illy Sustaining Engaging Places for a better Life
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Swedish Design Moves Swedish Design Moves Milan / Hemma - Stories of home
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Ludmilla Radchenko, robertaebasta SWEET OVERDOSE BY LUDMILLA RADCHENKO
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HI LITE Next, MODULAR LIGHTING INSTRUMENTS TAILOR MADE LIGHTING
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"The Carrefour’s neighbour"
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THE ELEGANT MAN, FROM VAN DYCK TO BOLDINI
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Meet Lab The New Hotel Design Concept Hub!
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Exto, Matì, Nodus, TAO Design The Secret Place of Design
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Hedwig Bollhagen The Spirit of Bauhaus
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Schönbuch THE STORE
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Foster spa THINK OUTSIDE THE BOX
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Timothy Oulton Timothy Oulton's Noble Souls
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TOM TAILOR HOME TOM TAILOR HOME VAN
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Tree of gods YAKUSUGI ~ EUR 1 Millon Table ~
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True Mesa
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FOCUS Typecasting. An Assembly of Iconic, Forgotten and New Vitra Characters
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G.T.Design UltraNative, the Origin of a Contemporary Sign
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Vauth-Sagel Vauth-Sagel Installation Magic Blue
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Veneta Cucine S.p.A. Veneta Cucine Milano Design Week
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VERGARI SHOWROOM
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MEDULUM, Michela Cattai Studio Vetri d’Ombra e di Silenzio | Paesaggi Interni
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"Linnut": Magis - Iittala - Oiva Toikka
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Lund University School of Industrial Design Lund University School of Industrial Design / VIA PALERMO 1
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Wall&decò Wall&decò at Raw
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120%, Officinarkitettura® Wall of Rock Officinarkitettura
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Furnishing - Tables in Red Eucalyptus
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12 Brands Marèe - Companies of the “Design Tessile Sistema Casa” group of Confindustria Salerno
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Zampediverse Srl ZampEXTRA18
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Understate ZEROMOOD
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13 Brands Secret Oasis Garden
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FURNITAL FURNITAL - KITCHEN AND WARDROBE ACCESSORIES
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7 Brands ARCHILECTURE ARCHITECTURE FOR EVERYONE
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Talenti srl THE DREAMING OASIS BY TALENTI OUTDOOR LIVING
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Installation “Chess” curated by Konstantin Grcic for Magis
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9 Brands The Order of Colors - HOME Italia
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9 Brands Digital Creativity: innovation, design and culture.
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Campomaggi is [de]sign
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17 Brands Associative Design ’The Best of Portugal'
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Calcarenite Series, designer Cosma Frascina
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BUILDING In Itinere
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Pyrope Gallery Michele Telari "Milano- New York"
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FOCUS Cristina Celestino, Tissot Tram Corallo
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Contexto srl - Editoria e Comunicazione, Oikos – colore e materia per l’architettura artColorBike
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iGuzzini iGuzzini: The Light Gate
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7 Brands Hidden Garden
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FOCUS Apex Brasil Apex Brasil presents Be Brasil
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Timberland Timberland presents Don’t call me... Dafne
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Abhika Home Couture
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The Journey of water
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Voilà oggetti milanesi
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La Pietra Compattata
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ART JED GALLERY ETERNITY
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Constance Gennari, The Socialite Family The Socialite Family is exhibiting in Milan