Don’t Need A title – MINI, inspired by origins


La Triennale di Milano
Via Alemagna, 6

  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

April 2018

MINI presents the exhibition "Don’t Need A title. MINI, inspired by origins" that tells the history of one of the most important icons of the car sector and beyond, in an experiential journey through the past, present and future of the Brand.

Mini has changed the worlds of the car, design and the very meaning of urban mobility, making it contemporary. Sir Alec Issigonis designed it as a car for the times: reduced petrol consumption and hyper compact sizes, but comfortable enough to hold 4 passengers and their luggage. MINI presents the exhibition Don’t Need A title. MINI, inspired by origins, telling the story of one of the most important icons of the car and other worlds; in an experiential journey through past, present and future of the brand and its DNA.

Four rooms in which to lose yourself in the values of the MINI genetic code. The SKY ABOVE installation highlighting relations between MINI and urban needs with its space-saving solutions. ISSIGONIS’ RHAPSODY places MINI in a wider design context, clarifying its creative explorations and offers a tribute to Alec Issigonis, its designer. MIRRORS & STARS reflects its attitude to being an icon, being worshipped and chosen over the decades by people who are themselves iconic. IN THE MAKING tells us about the passion behind the birth of each MINI; and how each one of us can create his/her own. The exhibition will be presenting the MINI Vision Next 100 Concept for the first time: a view of brand and mobility future. MINI and its DNA: why no title is needed. The name MINI is enough to understand the origins of a myth.

17 Tuesday
10:00 - 00:00
18 Wednesday
10:30 - 22:00
19 Thursday
10:30 - 22:00
20 Friday
10:30 - 22:00
21 Saturday
10:30 - 22:00
22 Sunday
10:30 - 22:00
Find the event
on map