BASIC CELL 2018
Via Tortona 14
Via Tortona, 14
evolutive design exhibition
Basic Cell is a design exhibition, this year at its second edition, which aims to highlight the contemporary living concept, a modus vivendi that leads to consider the home as a base from which to move continuously.
Most of our days are spent in the office or on the street, and our home becomes a place, albeit beloved, to start off: a basic cell, exactly. In many cases we would not know if we would stay our home forever; We like to think that we will be free to change cities to live if our work or our relationship implies it, and we choose our complement also based on their adaptability to future, any other work or emotional situations.
Unlike what we thought a few years ago, this mobility does not always lead to choosing objects and complements just for their affordable cost. The prospect given by renowned furniture companies, promising dream houses with minimal economic investment, has long been a mirage. The real investment is to be able to change your home and have the opportunity to reuse the furnishings you already possess, because of quality, versatility, and experienced. Quality is the one that invests the whole object till the details, giving it a value and a durable character since, the consumer soon noticed, he does not have to throw away everything at every change of home.
This new awareness is also the result of a renewed sensibility to the environment we are part of: greater respect for nature means instilling the desire to preserve, rather than to produce elements that can easily end up in the recycle bin.
With regard to emotional perception, certainly not unconnected with the rest, the transitoriality of the mobility has led to a greater appreciation of a warm and welcoming living environment, a place of affections and things to be loved, to be found and to be found again.
In light of the latest research into new trends in lifestyle and furniture we have decided to develop the exhibition path in three main channels, interconnected by each other:
.inspired by nature;
The choice of complements to be put on exhibition has therefore favored: objects inspired by nature's intelligence and its perfect forms (INSPIRED BY NATURE)as the seating/sculpture WO-YOU di Crox International Co.; Objects that are chosen for their sensory character, as they refer to feelings of well-being (SENSORIALITY) as the relaxing home complements designed by Oliver Kessler, the play console designed by Marco Iannicelli and the raw surfaces proposed by Barbara Pigazzi; Objects that enhance the quality of life of people we love, dedicated to protecting, preparing, caring, receiving (AFFECTION) as the seating system designed by Zatoo designstudio.
Exhibition - Opening