"When Lightness designs Space" by Ideal Standard
Ideal Standard, the leading international company in bathroom solutions, will be participating for the first time in the Fuorisalone, with an exhibition named “When Lightness Designs Space”, where visitors will discover lightness and its influence on design.
Ideal Standard has chosen MUDEC - the new Museum of Cultures - as a location, at the heart of the Tortona area. Here visitors will be offered the opportunity to learn about Ideal Standard’s design philosophy through an experiential path across senses.
A press conference will take place on the 11th of April at 6pm where design professionals and gurus will trigger the debate. Luisa Collina (Dean of the School of Design, Politecnico di Milano), Cino Zucchi (architect and founder of Cino Zucchi Architetti), Antonio Mancinelli (Senior Editor at Marie Claire Italy) and Robin Levien, Partner at Studio Levien, who will join Ideal Standard in this special occasion for an inspiring discussion on Connect Air, the latest Ideal Standard innovation.
Architects, designers, journalists and design enthusiasts will be invited to discover the company’s new range Connect Air – a perfect example of lightness designing space. AquaBlade, the revolutionary flushing technology launched in 2015, will also be visible.
Daily events will also be organized to showcase new products ranges and Ideal Standard design philosophy.
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MUDEC - the new Museum of Cultures