Event

Limitless CO-existence

Address

Le Cavallerizze
Via Olona 6
MILANO



Days
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

April 2018

Lexus announces Limitless CO-existence: a breathtaking project created by Japanese architect Sota Ichikawa

Lexus International announces its Limitless CO-existence event, taking place in the newly restored Cavallerizze in Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci, from April 17  to April 22, at Milan Design Week 2018.

Focused on the concept "CO-", which embodies the meaning of participation and connection, the project offers a real amazing experience where nature and society coexist harmoniously.

The event’s sensational main installation created by Japanese architect Sota Ichikawa of doubleNegatives Architecture brings visitors face-to-face with “CO-” represented in a dynamic artwork existing in four dimensions. Built on an imaginative ideology that everyone is the center of the world, a visually infinite number of hanging vertical strings are used to represent the world’s individuals. Each hanging vertical string is simultaneously illuminated by a single light source and yet not one is in the shadows; a representation that each individual perspective is its own center. Through the use of technology and innovative design thinking, the seemingly impossible is achieved.

In addition, visitors will have the opportunity to view the works from the 12 Finalists from the 2018 Lexus Design Award which celebrates up and coming creative talent from around the world and on the Press Day of April 16th, the Grand Prix winner will be chosen by the world renowned Jury in front of the world’s media.



Download press release

Brands

Lexus

Designers

Sota Ichikawa

Contacts

For information:

Anna Del Piccolo, Omnicom Pr Group, 0039 02 624119.38 - 335 8470267, anna.delpiccolo@omnicomprgroup.com

Jordana Hassan, Omnicom Pr Group, 0039 02 624119.32 -  338 8875174 jordana.hassan@omnicomprgroup.com

Alessia Barone, Omnicom Pr Group, 0039 02 624119.65 alessia.barone@omnicomprgroup.com

 

Program
17 Tuesday
10:00 - 20:00
Exhibition
18 Wednesday
10:00 - 20:00
Exhibition
19 Thursday
10:00 - 20:00
Exhibition
20 Friday
10:00 - 20:00
Exhibition
21 Saturday
10:00 - 20:00
Exhibition
22 Sunday
10:00 - 20:00
Exhibition