Milan Design Award, produced by elita, realized in partnership with Fuorisalone.it, is the competition that rewards the events of the Milan Design Week. The 2018 edition is sponsored by IED and Hyundai and is supported by the main official Fuorisalone circuits and projects: 5VIE art+design, Brera Design District , elita - enjoy living italy, Milano Space Makers, Porta Venezia in Design, Tortona Design Week, Triennale di Milano, Ventura Projects and Zona SantAmbrogio.

The goal of the Milan Design Award is to reward the most unique experiences offered to the visitors, identify the aesthetic expressions that characterize contemporary design trends and highlight, through the selection of the projects, the new socio-cultural phenomena, as it occurred in the previous editions with the awards assigned to Maarten Baas (Best Concept 2017 and Best Impact 2014), Formafantasma (Best Technology 2017) and Tokujin Yoshioka (Milan Design Award 2017), just to mention a few.

 

 

– I VINCITORI
Milano Design Award 2018

 

Milano Design Award 2018: “Monster Cabaret” by Lasvit

"For the extraordinary ability of the project to make the products dialogue with the context and the audience, staging the spectacle of matter and creativity in an ironic and unsettling way, in all its nuances".

 

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Best Technology 2018: “Transitions”

by Panasonic Design
“For the ability of the installation to return an experience of technology as intangible as it is unique and relevant, involving the visitor and proposing a sensory orchestration of great impact".

 

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Best Sustainability 2018: “3D housing 05”

by Massimiliano Locatelli of CLS with Italcementi, Arup and Cybe
“For the ability to propose a concrete and sustainable solution in the architectural realm, in perfect balance between material quality and emotional experience".

 

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Best Engagement 2018: “The Diner”

by David Rockwell with 2x4 for Surface
"For the quality of the staged environment and for the kind of engagement which suggests an estranging and evocative space/time journey".

 

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Best Playfulness 2018: “Hidden Senses”

by design Center of Sony Design
"For the rediscovery of the senses through the endless interactions with everyday objects, turned into sophisticated playful and “enchanted” opportunities, where technology is no longer scary".

 

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Unicorn 2018: “Giants with Dwarf”

by Stephan Hurlemann for Horgenglarus
"For the courageous intuition in proposing a physical, archaic and funny interaction, giving a soul to an archetype of design such as the chair".

 

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Jury

Han Han
Researcher of Strategic Design, project manager for Beijing Design Week and managing director of Kids Design Week in China

Stefania Siani
Vice president and executive creative director of the advertising agency DLV BBDO, member of the board ADCI and partner of Le Dictateur

Andrea Davide Cuman
Researcher of Fuorisalone, lecturer and researcher of communication, media and city

Valentina Ventrelli
Expert in contemporary aesthetics, researcher, consultant of Future Concept Lab, co-author of essays on emerging trends, historical member of the scientific committee of Milan

Paolo Ferrarini
Content curator and university professor, innovation consultant, Italian correspondent of Cool Hunting