Event

THE DINER

Address

Ventura Centrale (via Ferrante Aporti 11)
via Ferrante Aporti 11
MILANO



Days
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

April 2018

In honor of its 25th anniversary, leading American design magazine Surface will unveil The Diner, in collaboration with architect David Rockwell and design studio 2x4. The Diner will be a celebration of American design, presented as an unforgettable contemporary interpretation of the archetypal roadside restaurant.

To celebrate its 25th anniversary, leading American design magazine ​Surface, in collaboration with renowned architect David Rockwell​ ​and creative agency 2x4, ​is unveiling a pop-up restaurant installation called The Diner, a contemporary take on the classic American eatery, which will be presented in Milan as part of the 2018 Salone del Mobile design and furniture fair. Located in the concealed, vaulted arches beneath Milan Central Station, the project will immerse visitors in a coast-to-coast journey through the United States, where four distinct environments—the Roadside Diner, East Coast Luncheonette, Midwest Diner, and West Coast Diner—will celebrate American design now.  The fully operational restaurant will be open for seven days throughout Milan Design Week

Brands

2X4
COSENTINO
David Rockwell
Design Within Reach
Surface

Program
17 Tuesday
10:00 - 20:00
Other - Temporary restaurant
18 Wednesday
10:00 - 20:00
Other - Temporary restaurant
19 Thursday
10:00 - 20:00
Other - Temporary restaurant
20 Friday
10:00 - 20:00
Other - Temporary restaurant
21 Saturday
10:00 - 20:00
Other - Temporary restaurant
22 Sunday
10:00 - 17:30
Other - Temporary restaurant
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