New worlds Officinarkitettura
120% - Store Pontaccio
Via Pontaccio, 19 Milano
Illuminated panels inspired by pre-cinema age
Officinarkitettura® presents its new collection “Cinema Bellinzona” inspired by pre-cinema age during the XVIII century. This was the time when optical illusions, dreaming machines and magic lanterns were carried around plazas and were used to amaze thousands of people. Among other things, the so called “New Worlds” are reviewed in a contemporary way and using new technologies. They were perspective views of cities which could create a charming night-day transaction thanks to a moving light source. In this way Officinarkitettura® views of Milan’s Cathedral and Navigli glow with night lights and magical effects that create suggestive settings printed on wallpaper and luminous canvas. The store 120% in Via Pontaccio, 19 becomes an exhibition gallery of this new project during the Milan Design Week 2018, where the visitors may live a journey across the world of architecture, design, and fashion. “Cinema Bellinzona” is a series of images that can be used as wall covering for interior design, but also to create dreamy atmospheres with a luminescent wall itself.
Sito Web: www.120percento.com