INTRODUCING L'OBJET + LITO COLLECTION AT CAMPOMARZIO70
Via Brera, 2/a
INTRODUCING L'OBJET IN ITALY
Campomarzio70 is proud to introduce luxury brand L’Objet to its retail space in the heart of the Brera District. As part of their participation in FuoriSalone, L’Objet’s brand new collection L’Objet + Lito will be unveiled during Design Week and marked with a window display at the store. L’Objet’s successful collections of home fragrance and apothecary will also be on display.
L’OBJET + LITO
A surrealistic “talisman” of good luck and a traditional symbol of protection, the eye serves as a constant reminder to be aware, to dispel negative energy, and to seek beauty in the everyday. The eye is also a point of connection between two souls. L’Objet + Lito is a celebration of that connection, between two creators, inviting you to see design in a whole new light.
ABOUT THE COLLABORATION
A unique partnership with remarkable beginnings, L’Objet founder, Elad Yifrach and fine jewelry designer Lito met in Mykonos, following a chance encounter on the beach. Completely enchanted by the beautiful jewelry designs that Lito was wearing, Elad stopped to ask where she’d found such exquisite pieces. He discovered that they were creations of her own.
That moment marked the beginning of a special collaboration between two creators, each of them with a passion for unique, artisanal beauty and global design.
ABOUT THE COLLECTION
L’Objet + Lito is a collection typified by the use of Lito’s eye motif, as seen in her jewelry designs, mixed with the finest materials. Whimsical and surreal decorative objects are handcrafted in porcelain with 24-karat gold plating and inlaid with resin details. The stationery set includes foil-stamped, embossed notecards and envelopes in a gift box accented with porcelain.
PARFUMS DE VOYAGE
We travel to escape the ordinary. And of the many impressions we take away from our journeys, it is the sense of smell that leaves the greatest impact on our memory. Scents hold the power to transport us immediately to a place in time, to recapture a mood...or even to entice us with sensual hints of adventures yet to come. L’Objet presents a collection of aromatic expressions created from natural oils and essences, blended and poured by hand.
This exotic collection of aromatic expressions is created using 100% natural oils and essences and includes five signature fragrances: Thé Russe (No. 75), Mamounia (No. 28), Jasmine d’Inde (No. 6), Eau d’Égée (No. 3) and Oh Mon Dieu! (No.69). Each is blended and poured by hand, then combined with pure waxes created specifically to capture the intensity of the fragrance. All the scents have a backstory describing its essence and the origin of its associated number.
To create these proprietary fragrances, L’Objet’s Founder + Creative Director Elad Yifrach worked closely with perfumer Yann Vasnier, one of the world’s premier authorities on scent. As a master perfumer at Givaudan, Yann has collaborated with the likes of Tom Ford, Marc Jacobs and Comme des Garçons on some of their most iconic fragrances. The essences that Yann and Elad created for the Parfums de Voyage collection were inspired by Elad’s passion for travel. Each scent captures an unexpected moment of a journey and recalls the magic of losing oneself in adventure.
Experience Parfums de Voyage. The essence of discovery.
Artfully balanced aromatics can transform ordinary rituals into extraordinary escapes. Together with Europe’s oldest bath and beauty artisans, L’Objet blends old world techniques while finding innovation within the integrity of natural ingredients. The apothecary experience is designed to beautify the air, nourish the body, and lift the spirit.
L’Objet’s debut Apothecary collection aims to highlight the transforming power of human senses, namely smell and touch. In a neat continuation of their successful Parfums de Voyage home fragrance line, each artfully balanced aromatic is designed to invigorate the body and mind, whilst transforming ordinary rituals into extraordinary escapes.
Each scent is specially formulated for use in the following forms: Room Spray, Bar Soap, Bath Salts, Liquid Soap and Hand + Body Lotion.
Each Apothecary formulation is contained within UV-blocking, black violet glass to ensure lasting potency. Inspired by the glass bottles used in European apothecaries, these timeless shapes have been reimagined into a chic, graphic and modern form resulting in functional products that also make a style statement.
Founded by former interior designer Elad Yifrach, L’Objet specializes in exquisitely crafted tableware, table accessories and home décor. Elad’s commitment to absolute quality has seen him travel the globe many times over in search of the highly skilled artisans who help him to bring his designs to life today. It is the techniques used by these artisans that sets L’Objet apart from all others. While many of the designs are modern in aesthetic, they have almost all been created using ancient crafts. Elad’s love of travelling runs through the heart of L’Objet and inspires every design.
The passion that for four generations has attracted the Di Liello family to the world of research perfumery, has for some years been able to count on an extra dose of dynamism and courage. Supported by his wife Roberta and his sons Valentino and Fabrizio, Gianni Di Liello has indeed followed his intuition – do we want to call it smell? - of the youngest members of the family to expand the historic business in the heart of Rome since the forties with the now 11 stores (3 in Rome, Milan, Florence opening soon, Cortina d'Ampezzo, Forte dei Marmi, Porto Cervo, Ravenna, Monte Carlo where The Essentialitaly concept was developed, in partnership with Nobile1942, and Sofia). This was accompanied by the selection and distribution of the most interesting international brands of artistic perfumery. Fragrances, first of all, but also the latest generation of skincare. Campomarzio70 Distribution today counts on a portfolio of over 20 selected international brands that share a single common denominator: quality.
Party / cocktail - Campomarzio70 and Elad Yifrach, creator of the brand, are pleased to invite you to discover the new whimsical collection of home décor, L'Objet + Lito