The interview
The version of Matteo Thun about Fuorisalone
1
What does the Fuorisalone mean for you?
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The Fuorisalone for us is like the Olympic Games for a marathon runner: once you’ve walked one, you start preparing the training plan for the next kilometre (from the previous Fuorisalone to the following one). I wish the fervour of the Fuorisalone lasted 12 months.
2
And what does it mean for Milan?
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Milano gets full of people, creativity, life, enthusiasm, and initiative. In Milan we are a big family sharing sensations and experiences, during the Fuorisalone the family gets larger and even more international.
3
The most important thing you found out or learnt at the Salone
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The awareness that a showroom is much more effective than any exhibition stand – the atmosphere of the Fuorisalone is something incomparable.
4
Your favourite corner during the Design Week
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The midnight dinners with colleagues and friends to brush up the main events of the day and spend the night together after hours full of energy, thousands of feelings and new acquaintances.
5
What are the unmissable areas of the Fuorisalone?
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Certainly Brera, which by the way is not only the most “effervescent” area of the Fuorisalone, but also “my home”, where I’ve been living for thirty years.
6
What and where do you usually eat during the design week?
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During the design week I feed myself with sensations, ideas and enthusiasm… A place I particularly love to have lunch at is the Latteria di San Marco just in the heart of Brera, an authentic and typically Milanese location, a symbol of the simplicity of Italian cuisine.
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