NO TASTE FOR BAD TASTE, so Starck, so Bouroullec... so le French Design

To mark 40 years of dedication and support for design, VIA has created the exhibition NO TASTE FOR BAD TASTE, so Starck, so Bouroullec... so le French Design and is taking it on a world tour in collaboration with the Institut français! 

On 5th April 2017, within the framework of the Salone del Mobile in Milan, the NO TASTE FOR BAD TASTE exhibition will first be revealed outside of France at the Institut français in Milan. Organised in collaboration with the Institut français, the NO TASTE FOR BAD TASTE exhibition will travel to more than twenty countries, making its mark at key international events in the design and furniture sector. The exhibition helps to achieve a twin objective: showcasing the creativity of le French Design and promoting the French furniture industry around the world. An ambitious operation, very much in line with VIA’s professional mission.

40 masterpieces representing 10 essential values: art de vivre, elegance with a touch of luxury, cultural openness, balance, savoir-faire, vivacity, audacity, culture, creativity and industry, sustainable innovation. In defining le French Design, those 10 crucial values stood out and led the choice of the most remarkable pieces, the most praised French designers, international stars and young emerging talents. For the exhibition, the VIA asked the stylist Jean-Charles de Castelbajac to conceive a poetic scenography, in order to underline the excellence of French art de vivre.

Dates at the Institut français Milano, in Corso Magenta, 63: 

Public inauguration: Wednesday 5 April at 8 p.m.

Opening hours on Milano Design Week: from 4 to 9 April, 10 a.m. - 8 p.m.

Opening hours from 11 April to 13 May: from Tuesday to Saturday 12 p.m. - 7 p.m.

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