Focus


Dassault Systèmes and Morphosis unveil “Interfaces”

In April 2019, leading 3D design software company Dassault Systèmes will return to the exhibition space Superstudio Più during Milan Design Week to present "Interfaces”, an interactive experience in collaboration with renowned architecture practice Morphosis. This installation is part of “Design in the Age of Experience”, a global event where Dassault Systèmes will bring together leading designs and innovators, such as Anne Asensio (Head of Design Experience, Dassault Systèmes), Patrick Jouin (Designer), Oke Hauser (Creative Lead, Mini Living), Laura Teicher (Greentown Labs) and Masahiko Yamagishi (Honda power Products) in a series of conferences and open conversation, under different daily themes: MATTER, HUMAN, SPACE, ART OF LIVING, SOCIAL FORWARD.

As an interactive experience, the installation at the center of Dassault Systèmes’ event Design in the Age of Experience examines how pioneering innovations can drive change in our cities, mobility networks, energy use and daily endeavors in order to reduce humankind’s damaging impact on our planet.
With input from Morphosis' key thought leaders Thom Mayne, Kerenza Harris and Eric Meyer, “Interfaces” interrogates the role of design thinking when applied to real-world issues facing urban environments today and in the future. Learn more story behind this collaboration

The exhibition takes as its content real models and data from Morphosis’ projects, designed with Dassault Systèmes’ software solutions. Using augmented reality and digital projection, "Interfaces" immerses viewers in an interplay of data and decisions embedded in the contemporary design process.

Animated rotating panels are transformed into interfaces that connect human experience to contemporary design environments: solar and energy efficiency studies, human experience parameters such as interior climate, material economies, production streams and the building’s relationship to its urban context.

"When you look at the interplay of information, data, and images here, you’re seeing an expression of process. It is the way we think; it’s today’s equivalent of what use to be the sketches, hand models, and other things you would traditionally think architects produced as they designed. It’s an abstract language parallel to looking at the formulas of mathematics and astrophysics; it’s used to find solutions. So when you're looking at the installation, you're literally looking at the way we translate the work in our projects. We're just uncoding that for you." Thom Mayne

This exclusive event reveals how design and technology can combine to create a more sustainable, resilient and regenerative world.
 



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Design in the Age of Experience
Superstudio Più, Via Tortona 27, 20144 Milano

Press preview: 10am-8pm, Monday, April 8
Press tours available from 5-7pm, Monday, April 8 – Friday, April 12

Opening hour for public:     10am – 9pm, Tuesday, April 9 – Saturday, April 13; 10am – 6pm, Sunday, April 14. 

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Program
8 Monday
10:00 - 20:00
Press preview - Press one to one all day long
9 Tuesday
14:30 - 15:00
Meeting - Biomimicry in action
14:00 - 14:30
Meeting - NETWORKING BREAK
15:00 - 15:30
Meeting - NETWORKING BREAK
15:30 - 16:00
Presentation - Made in Italy made real
13:30 - 14:00
Conference - How much matter still matters
12:30 - 13:30
Meeting - NETWORKING LUNCH
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Sustainability in the Age of 3D Printing
11:00 - 11:30
Meeting - NETWORKING BREAK
11:30 - 12:30
Conference - Discover Morphosis Installation
10 Wednesday
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Gyrolift
11:00 - 11:30
Meeting - NETWORKING BREAK
16:00 - 16:30
Exhibition - NETWORKING BREAK
15:30 - 16:00
Presentation - Design for each, how to design (and make) for everyone
16:30 - 17:30
Workshop
15:00 - 15:30
Meeting - NETWORKING BREAK
14:30 - 15:00
Meeting - Empowering the workforce of the future
11:30 - 12:30
Conference - Discover Morphosis Installation
12:30 - 13:30
Meeting - NETWORKING LUNCH
13:30 - 14:00
Conference - Becoming human by design
14:00 - 14:30
Meeting - NETWORKING BREAK
11 Thursday
16:30 - 17:30
Workshop - The Connected Customer Experience
16:00 - 16:30
Meeting - NETWORKING BREAK
15:30 - 16:00
Presentation - Heat to power as renewable energy
13:30 - 14:00
Conference - Urban life reimagined
12:30 - 13:30
Meeting - NETWORKING LUNCH
14:00 - 14:30
Meeting - NETWORKING BREAK
14:30 - 15:00
Meeting - Experience design to the power of life
15:00 - 15:30
Meeting - NETWORKING BREAK
11:30 - 12:30
Conference - Discover Morphosis Installation
11:00 - 11:30
Meeting - NETWORKING BREAK
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Ignition Design
12 Friday
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Iconic Design
11:00 - 11:30
Meeting - NETWORKING BREAK
11:30 - 12:30
Conference - Discover Morphosis Installation
12:30 - 13:00
Show
13:00 - 13:30
Meeting - NETWORKING LUNCH
15:30 - 16:00
Presentation - Looking sharp, towards the future
13:30 - 14:00
Conference - Design is the convergence of science and art
14:00 - 14:30
Meeting - NETWORKING BREAK
14:30 - 15:00
Meeting - Design as action for social change
15:00 - 15:30
Meeting - NETWORKING BREAK
13 Saturday
11:30 - 12:30
Presentation - Digital solutions for better heart healthcare
10:30 - 11:00
Presentation - Expanding test laboratory services with Solidworks solutions
14:30 - 15:30
Presentation - Energy harvesting from autonomous sensors
15:30 - 16:00
Presentation - Designing ultra-energy-efficient cars
10:00 - 21:00
Exhibition - INTERFACES
14 Sunday
10:00 - 18:00
Exhibition - INTERFACES
Focus Event

Design in the Age of Experience

Brands

Dassault Systèmes

Designers

Enrico Bassi
Anna Bernagozzi
Gianluca Brugnoli
Matthew Fiedler
Kerenza Harris
Patrick Jouin
Oke Mauser
Thom Mayne
Toshiko Mori
Atsush Sugiuchi
Laura Teicher
Masahiko Yamagishi
Takumi Yamamoto

Dassault Systèmes presents “Design in the Age of Experience”, an interactive experience reflecting our changing world, including a series of conferences and open conversations with leading designers and innovators, as well as an immersive installation “Interfaces” with Morphosis. This exclusive event reveals how design and technology can combine to create a more sustainable, resilient and regenerative world.

During “Design in the Age of Experience”, Dassault Systèmes will bring together an international group of designers and innovators to discuss many of the pressing topics of our time under different daily themes: MATTER, HUMAN, SPACE, ART OF LIVING, SOCIAL FORWARD. 

Speakers, such as Cristiano Ceccato (Zaha hadid architects), Patrick Jouin (Designer), Oke Hauser (Creative Lead, Mini Living), Laura Teicher (Greentown Labs), Gianluca Brugnoli (Mckinsey&Company), Hélène Huret (Bernardaud), Thomas Vallette (Stanley Black & Decker) and Masahiko Yamagishi (Honda power Products) will address subjects such as the complexities of responsible material use; the delicate relationship between design and human experience; our evolving urban ecosystems; and design’s role in advocating social change; as well as provide some future-gazing positioning on the resilient cities of tomorrow. (Click to see the full program and speakers)

Dassault Systèmes will present a playground where visitors can experience how designers and companies are solving societal and sustainability challenges with its solutions. A live experience with a hackathon will also be organized to help industry experts innovate and create artificial data cityscapes that become part of the urban fabric. The DATAVIRONMENT Hackathon Challenge will present five participating teams with a hands-on opportunity to design the future data-centric city using Dassault Systèmes’ iconic design solutions CATIA and SOLIDWORKS. Hackathon teams will get the chance to team with industry experts, engage with Dassault Systèmes’ developers to create their designs. They will have to present their solutions to a panel of judges who will choose the winners.

The central piece of Dassault Systèmes’ event Design in the Age of Experience will be “Interfaces”, an immersive installation in collaboration with renowned architecture practice Morphosis. This is Dassault Systèmes’ latest collaboration with influential members of the design community to reinforce its mission to create a more sustainable, resilient and regenerative world through design.
This interactive experience examines how pioneering innovations can drive change in our cities, mobility networks, energy use and daily endeavors in order to reduce humankind’s damaging impact on our planet.

With input from Morphosis' key thought leaders Thom Mayne, Kerenza Harris and Eric Meyer, “Interfaces” examines the role of design thinking when applied to real-world issues facing urban environments today and in the future. (Click and discover the story behind the collaboration)

The exhibition takes as its content real models and data from Morphosis’ projects, designed with Dassault Systèmes’ software solutions. Using augmented reality and digital projection, "Interfaces" immerses viewers in an interplay of data and decisions embedded in the contemporary design process. Animated rotating panels are transformed into interfaces that connect human experience to contemporary design environments: solar and energy efficiency studies, human experience parameters such as interior climate, material economies, production streams and the building’s relationship to its urban context.


Register for the event here.


Discover the full program below.

Brands

Brands: Dassault Systèmes

Designers

Designers: Enrico BassiAnna BernagozziGianluca BrugnoliMatthew FiedlerKerenza HarrisPatrick JouinOke MauserThom MayneToshiko MoriAtsush SugiuchiLaura TeicherMasahiko YamagishiTakumi Yamamoto

Website >

Press contacts:
Agence 14 Septembre
Lucie Fayard
& Rebecca Mitchell
email >

Program
8 Monday
10:00 - 20:00
Press preview - Press one to one all day long
9 Tuesday
14:30 - 15:00
Meeting - Biomimicry in action
14:00 - 14:30
Meeting - NETWORKING BREAK
15:00 - 15:30
Meeting - NETWORKING BREAK
15:30 - 16:00
Presentation - Made in Italy made real
13:30 - 14:00
Conference - How much matter still matters
12:30 - 13:30
Meeting - NETWORKING LUNCH
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Sustainability in the Age of 3D Printing
11:00 - 11:30
Meeting - NETWORKING BREAK
11:30 - 12:30
Conference - Discover Morphosis Installation
10 Wednesday
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Gyrolift
11:00 - 11:30
Meeting - NETWORKING BREAK
16:00 - 16:30
Exhibition - NETWORKING BREAK
15:30 - 16:00
Presentation - Design for each, how to design (and make) for everyone
16:30 - 17:30
Workshop
15:00 - 15:30
Meeting - NETWORKING BREAK
14:30 - 15:00
Meeting - Empowering the workforce of the future
11:30 - 12:30
Conference - Discover Morphosis Installation
12:30 - 13:30
Meeting - NETWORKING LUNCH
13:30 - 14:00
Conference - Becoming human by design
14:00 - 14:30
Meeting - NETWORKING BREAK
11 Thursday
16:30 - 17:30
Workshop - The Connected Customer Experience
16:00 - 16:30
Meeting - NETWORKING BREAK
15:30 - 16:00
Presentation - Heat to power as renewable energy
13:30 - 14:00
Conference - Urban life reimagined
12:30 - 13:30
Meeting - NETWORKING LUNCH
14:00 - 14:30
Meeting - NETWORKING BREAK
14:30 - 15:00
Meeting - Experience design to the power of life
15:00 - 15:30
Meeting - NETWORKING BREAK
11:30 - 12:30
Conference - Discover Morphosis Installation
11:00 - 11:30
Meeting - NETWORKING BREAK
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Ignition Design
12 Friday
10:00 - 21:00
Exhibition - INTERFACES
10:30 - 11:00
Presentation - Iconic Design
11:00 - 11:30
Meeting - NETWORKING BREAK
11:30 - 12:30
Conference - Discover Morphosis Installation
12:30 - 13:00
Show
13:00 - 13:30
Meeting - NETWORKING LUNCH
15:30 - 16:00
Presentation - Looking sharp, towards the future
13:30 - 14:00
Conference - Design is the convergence of science and art
14:00 - 14:30
Meeting - NETWORKING BREAK
14:30 - 15:00
Meeting - Design as action for social change
15:00 - 15:30
Meeting - NETWORKING BREAK
13 Saturday
11:30 - 12:30
Presentation - Digital solutions for better heart healthcare
10:30 - 11:00
Presentation - Expanding test laboratory services with Solidworks solutions
14:30 - 15:30
Presentation - Energy harvesting from autonomous sensors
15:30 - 16:00
Presentation - Designing ultra-energy-efficient cars
10:00 - 21:00
Exhibition - INTERFACES
14 Sunday
10:00 - 18:00
Exhibition - INTERFACES

— See also...