Hyundai firmly believes that good design comes from creating the right kind of connections at the right time. Indeed, ​designing quality connections​ - one with the other, with materials, spaces or with time - is equivalent to designing ​personalized experiences​.

This is the common thread that characterizes the participation of Hyundai Milano Design Week. Hyundai will bring to MDW its innovative vision of the ​mobility of the future​, interpreted through a lifestyle and design-oriented perspective​ that, in the light of the "STYLE SET FREE" concept, will show how cars will become real ​living spaces​ for individuals.

In a world where autonomous driving is reality and personalization is no longer luxury but need to reflect the lifestyle of customers​, Style Set Free By Hyundai is born. The interior design of the car will become the focal point that revolves around the individual's personality, each space will be the result of an individual and ​multi-sensory study of light, color, shape, sound and material​. Style and personality, need to express yourself.

On the occasion of Milano Design Week Hyundai offers a guide among the events that represent the synthesis of design and personality, all oriented to the future and innovation in the world of design and not, through experiences that can transport visitors in a parallel dimension made of style and personality.