HEAVY SOUVENIRS plays with the idea of the object as representative of a place, an experience, a moment in time. As we get ever more used to trinkets, these objects become smaller, more commonplace - easy to purchase and easy to forget. We want our souvenirs to be heavy - in importance, in heritage, in meaning.
Pretziada is a project by Ivano Atzori and Kyre Chenven that combines the Sardinian craftsmanship with the desire of telling the story of a territory through new ways of representing traditional products. For the authors Pretziada is like an “anthropological residence” where the designers involved go to learn about culture, language and people and often the final inspiration of the product comes from something unexpected. Blending is the keyword that provides the definition of “narrating” objects able to represent the culture and history of the place with new forms of memory of one’s own roots.
They work hand in hand as cultural translators: writing and capturing the details of the island, proposing new designs on extremely classical pieces, producing original design pieces by international creative talents and helping artisans build their future path. Research and storytelling are at the heart of Pretziada’s work.
Sustainability for us today is also expressed through these forms of dialogue and memory of the culture of the territory and the enhancement of knowledge and tradition. Pretziada is an interdisciplinary project combining journalism, design, craftsmanship and tourism. Its mission might seem inconsistent, as the authors say “we want to take the world to Sardinia to preserve all the peculiarities of this island. Because working with full respect of the local heritage and traditions we can bring change, modernity and innovation without losing authenticity”.
HEAVY SOUVENIRS plays with the idea of the object as representative of a place, an experience, a moment in time. As we get ever more used to trinkets, these objects become smaller, more commonplace - easy to purchase and easy to forget. We want our souvenirs to be heavy - in importance, in heritage, in meaning.
The show will be held at Lucio Vanotti Haus, the new, multifunctional exhibition space of the fashion brand Lucio Vanotti, located in a restored factory dating back to 1938 in the Northern area of Milan. This show, in the occasion of the Salone del Mobile 2019, will be the first in a series of events dedicated to the arts to be hosted by the space.
Presenting the new Pretziada collection with work by:
Chiara Andreatti, P.A.M. (Perks and Mini), Pretziada Studio, Roberto Sironi, Sam Baron, Valentina Cameranesi & CP Basalti, Fratelli Argiolas, Mariantonia Urru, Su Maistu de Linna, Walter Usai.
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Lucio Vanotti Hous
Via Valtorta, 9 - 20127 Milano
