Circular Economy Now: the Effects of the Circular Economy on Architecture, Design and Communication

Milan, Design Week 2019 - On the occasion of Fuorisalone 2019, Tribò, the coworking space that brings together talents, created with the aim of facilitating the exchange and collaboration human to human, is ready to show "Circular Economy Now", an event dedicated to sustainable design and digital transformation. We’ll talk about the impact that the green economy is having on architecture and design and on how the communication of these sectors is changing precisely as a function of the new "green trend", a new strength from which to start growing your own brand. We will do this through a training workshop organized by dfarm - digital transformation factory and the presentation of VisionLab, a project that combines Circular Economy, Green Think and corporate communication.

At 17:00 dfarm - digital transformation factory, a consulting agency that accompanies companies in the digital transformation process, presents: “From the Project to its Communication! How do Architects and Designers have to communicate through the new digital channels? ”, a workshop that aims to relate design thought and digital language to a design capable of communicating. Presented by Fabio Biccari, General Director of the Northern Italy Area of ANGI - National Association of Young Innovators and Head of Innovative Projects at dfarm, and Silvia Pettinicchio, Head of Marketing Department at dfarm, activist, green marketing expert. Free admission workshop after registration on EventBrite: https://www.eventbrite.it/e/biglietti-gli-effetti-della-circular-economy-su-architettura-design-e-comunicazione-59828338170

From 19:00: presentation of VisionLab, sustainable design project of Montrasio Italia, leading Italian converting company, curated by JBS Agency, a transmedia and multidisciplinary communication and marketing agency dedicated to individuals and companies.

Born from the idea of transforming industrial waste products into furnishing objects to re-introduce them into the market with a view to circular economy, the VisionLab project enters the world of design for the first time with two furnishing lines dedicated to respond to two serious problems that affect our daily lives: the invasion of plastic and noise pollution. The Ecolab line (by Enrico Pasquali) is lively and essential: simple steel additions offer to Pet tubes, cutted and sectioned, the support for five seats and a table designed to furnish public and private spaces with durable and responsible solutions. AcusticArt is a line of panels with sound-absorbing and sound-insulating properties, derived from the combination of materials with high acoustic properties from industry, which bring psychophysical benefit to those who use them in their work environments, leisure and private life.

Cocktail party from 7.30pm by Carozzi Formaggi, Tenuta Agrilat and Cantina Signae by Cesarini Sartoni.

During the event, JBS Agency presents the VR Impersive technology:  the 360 ° 3D stereoscopic virtual reality in person in motion.

Tribò will host both VisionLab furnishing lines even after the 2019 Fuorislaone, making itself an active part of a project that goes beyond the concept of design to affirm a shared, functional and sustainable thought. The VisionLab team will be present from 11 to 14 April to illustrate the project and answer the questions of those present.

Download press release