Desert, Experimental Journey

An experimental Journey

The new collection 2019 Desert was born during an extensive period of time travelling through the desert, while the designer immersed herself into the solitude of the landscape. Alone in the element, the designer took her time to observe a multitude of rocky formations with endless chromatic variations. It was this exposure to Mother Nature and the grandeur of the landscape that gave the creative spark to the Israeli designer Hagit Pincovici to translate her emotions into a collection of design objects.

The textural aspect and the porosity of the materials are inspirations which evoke emotions. The Desert is a juxtaposition of simplicity and complexity.

The actual sand is used not only for its chromatic value but also as a malleable mould that shapes the aluminium in order to create a new magic effect.
The craftsmanship and knowledge of the artist in handling the stone preserve intact the energy of the stone itself as a mineral.

Over the Milan Design Week 2019, HP is excited to introduce her brand new collection of unique small objects, divided into five groups, where each individual in the group differentiates itself by a small detail explored separately. In the creative process of putting the collection together with the designer experiments new techniques far and beyond what she had done in previous projects, trying to explore new boundaries.

Creative consultant: Daniele Lora


Hagit Pincovici

Brands: Hagit Pincovici


Lorenzelli Arte

02 201914

8 Monday
9 Tuesday
10 Wednesday
19:00 - 23:30
Exhibition - Apertura e con un cocktail
11 Thursday
12 Friday
10:00 - 19:00
Exhibition - Exhibition
13 Saturday
10:00 - 19:00
Exhibition - Exhibition
14 Sunday
10:00 - 19:00
Exhibition - Exhibition
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