SEGNO ARTIGIANO / Camonica Valley presents FUORI-GIOCO a collection of outdoor toys made in Camonica Valley

Segno Artigiano, the network of quality artisan workshops in Camonica Valley (in the province of Brescia, northern Italy), is glad to present its brand new collection of outdoor toys, featuring the know-how, passion and daily commitment of its artisans. People who are constantly reaffirming their presence on a mountain territory, living in symbiosis with its environment and nature, in touch with its one-of-a-kind cultural heritage.

To celebrate the 40 years since the recognition of Camonica Valley engraving rock art as a UNESCO World Heritage Site – the very first Italian site to be honoured as such – the quality artisans network of Segno Artigiano proposes FUORI-GIOCO. This wants to be a collection of outdoor toys that have been designed to entertain both children and adults, and to become contemporary sculpture features, suitable as outdoor and indoor furnishing.

FUORI-GIOCO: 6 handmade products, 6 archetypes of outdoor toys that become furniture and tell a story of children, conviviality, master craftsmen, authentic local materials, traditional and modern work techniques, history and local culture. A shared history that belongs to the personal story and culture of anyone who has, once in life, been a child.

Works on display

BALÒS

(in the local dialect: balòs: rascal)

a PORCH SWING made of calendered laser-cut iron by the eclectic Carpenteria Ducom, and of hammer-shaped iron by the artisans of Scuola Fucina in Bienno;

110x44 h70cm seat of laser-cut iron plate – other elements of hammer-shaped iron

Design: Edoardo Perri e Dario Riva di Whomade / whomade.it

Crafted by: Ducom Design di Niardo e Scuola in Fucina di Bienno / segnoartigiano.it

PITOTI

(in the local dialect: pìtoti: shallow and a little naive kids)

a set of 5 GARDEN GNOMES with tilting baseplate in local stones (tonalite from Mount Adamello, porphyry and limestone rock from Camonica Valley) carved by Manuel Calzoni and turned figures of local poplar tree wood by Claudio Bolis;

h65 – ø36cm Bases of different local stones (tonalite from Mount Adamello and porphyry and limestone rock from Camonica Valley) and figures of turned local poplar tree wood)

Design: Edoardo Perri e Dario Riva di Whomade / whomade.it

Crafted by: Claudio Bolis di Erbanno e Manuel Calzoni di Niardo / segnoartigiano.it

PIGÒLSA

(in the local dialect: pigòlsa: swing)

a SWING with seat of stone pine wood, skilfully carved by master carpenters of Artigianato Camuno del Legno, tied together with leather straps made by Mauro Poiatti;

53x26 - h 135cm Seat of carved stone pine wood + leather straps and brass buckles

Design: Edoardo Perri e Dario Riva di Whomade / whomade.it

Crafted by: Artigianato Camuno del Legno di Braone e Mauro Poiatti di Darfo Boario Terme / segnoartigiano.it

DEONDA

(in the local dialect: de onda: fast, in a rapid way)

a MARBLE RACEWAY of innovative concrete composed of different modules, handmade by Crea Concrete Design, with laser-cut iron obstacles by Ducom;

Composition 175x175cm – composed of 3 modules (straight, curve and half-bridge) of innovative concrete

Design: Edoardo Perri e Dario Riva di Whomade / whomade.it

Crafted by: Crea Concrete Design di Darfo Boario Terme + Ducom Design di Niardo / segnoartigiano.it

CIÒT CIÒS

(in the local dialect: ciòt: nail / ciòs: field)

a de-structured PING PONG table, composed of two small independent tables, a laser-cut metal sheet net by Ducom and a pair of iron ping pong paddles with handles of turned local wood;

2 small tables 70x70 h90 of laser-cut iron and top of local fir wood + net and paddles of iron, with handles of turned fir wood

Design: Edoardo Perri e Dario Riva di Whomade / whomade.it

Crafted by: Ducom Design di Niardo e Claudio Bolis di Erbanno / segnoartigiano.it

GHIRLO

(in the local dialect: ghirlo: vortex; in assonance with “gerla”)

a basketball BASKET made of local wooden branches, skilfully intertwined by Lucio Avanzini's hands, anchored to a laser-cut iron crown, with an anchoring support for fences or balustrades.

45x45cm of intertwined wood, laser-cut iron crown and coupling

Design: Edoardo Perri e Dario Riva di Whomade / whomade.it

Crafted by: Lucio Avanzini di Bienno e Ducom Design di Niardo / segnoartigiano.it

The exhibit FUORI-GIOCO is an idea of Edoardo Perri and Dario Riva (of Milan-based design studio Whomade), who are also the creators – together with Distretto Culturale di Valle Camonica – and art directors of the project Segno Artigiano.

By showing the manufacture of products, this exhibition aims to tell the story of original materials, techniques and local artisans that represent a meaningful part of the cultural heritage and know-how of Camonica Valley, the Valley of Landmarks.

Informations: info@segnoartigiano.it

Press kit download: whomade.it/fuorigioco.zip

An initiative promoted by: Distretto Culturale di Valle Camonica (managing body: Comunità Montana): person in charge: dott. Sergio Cotti Piccinelli

A project by: Segno Artigiano - Valle Camonica / segnoartigiano.it

Design of products and mounting of the exhibition: Edoardo Perri and Dario Riva of Whomade / whomade.it

Products made by the artisans of Segno Artigiano: Artigianato Camuno del Legno, Claudio Bolis, Crea Concrete Design, Ducom Design, Lucio Avanzini, Manuel Calzoni, Mauro Poiatti, Scuola in Fucina.

Download press release