Fuorisalone Florim: Design is our passion
The Group's latest product novelties will star in the exhibition areas at the Salone del Mobile (Hall 24 stand D14 - D18) and the Florim Flagship Store (Foro Buonaparte 14). The products of the historic brands (Floor Gres, Rex, Casa dolce casa - Casamood and Cerim) will appear alongside the surfaces of FLORIM stone (the brand for interior design professionals, for the creation of bathroom counters and kitchen worktops) and CEDIT – Ceramiche d’Italia.
A specially-realised residential interior will highlight the aesthetic impact and extreme versatility of the extra-large pieces offered by Florim Magnum Oversize – a project involving all the various brands – with ceramic materials in sizes up to 160x320 cm in a slimline thickness of just 6 mm. Florim also reinforces its ever-closer ties with the world of Italian art and design.
For the second consecutive year, during the Milan Design Week the Flagship Store will be displaying the work chosen to receive the “CEDIT for Object” Prize, an award launched in collaboration with miart. The official presentation will take place during the evening event on Wednesday 18 April (6.30 pm – 11.00 pm).
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