Not just another working day: Transforming Designers

As technology evolves, service designers must continuously transform in order to remain relevant in today’s complex and interconnected world. New customer experiences are being born and are just not defined by physical or digital but in the seamless interactions generated through them.

We are used to think first about the end user, understand their needs, empathize with their experiences, etc. In today’s world it is necessary that we give prevalence to “the technological possibilities to deliver a new generation of services enabled by digital that thrill and excite”.

What are the new subjects we need to take into our everyday job to generate value in a society driven by technology? How are the data driven principles evolving the concept of human centered design? In order to create new digital experiences, what tensions should we create? and who should be involved? As designers, we orchestrate people, knowledge and resources to deliver value, what level of new expertise should we acquire? and why should we stay hungry to understand new technologies and processes?

We will address these topics in an open panel discussion together with 5 experts with a design and tech background.