Crossing Generation

Kartell has launched Crossing Generation, a long-term project about the brand’s

approach that looks at various audiences. The company, which has always

worked indirectly on products and independently of the target, chooses to relate

with young people and use a language that embraces different forms of artistic

expression and communication.

For a week, the Flagship store in Via Turati will be one big art gallery putting

forward and displaying the ideas of “Kartell for young people”.

For the design week, the Flagship Store will be home to the ten protagonists of

the project: the stylist Diletta Bonaiuti; the entrepreneur Marie-Louise Sciò; the

group of designers at Fabrica; the artist Ignasi Monreal; the jewellery designer

Madina Visconti Di Modrone; the couple on loan from the world of music Mara

Maionchi and Lorenzo Licitra; the stylist Marcelo Burlon; the unusual duo

formed of the design expert Cristina Morozzi and her YouTuber granddaughter

Sofia Viscardi; the Sciuraglam social account and, lastly, the young Chinese

designer Xiang Guan.

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