SUPERDESIGN SHOW

Superstudio Più – Via Tortona 27 – Milan
Press Preview 3th April 2017, 3pm-8pm (press only)
4th-8th April 2017, 10am-9pm 9th April 2017, 9th April 2017 10am - 6pm

17.000 sq.mt. exhibiting space, 130.000 visitors and 2.270 registered journalists only in 2016, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design, young independent creatives. All of this at SUPERSTUDIO, the iconic place for design in Milan, pioneer of the phenomenon of FuoriSalone in the neighbourhood, the most visited and renowned place in Tortona district since 2000. With the project SUPERDESIGN SHOW (that continues and takes over the success of the Temporary Museum for New Design) Superstudio carries on its mission towards quality and innovation but this year aims, like never before, at research, freedom of choice and ideas, contaminations between art and design, industry and handcraft, tradition and future, simplicity and magnificence. Builds a bridge to combine visions of big cover brands to experiences of innovative protagonists. And opens to the most prestigious universities of the world.

SUPERDESIGN SHOW breaks the rules and recounts Design exhaustively: industrial design, art-design, artefacts, technology, automotive, decor for the house work travels entertainment, textile, ornaments, 3D print and everything that design proposes in step with times. And again the Capitals of design, emerging Countries who became protagonists, projects and technologies of materials’ latest innovations.

This year, the most awaited appointments are back: the spectacular Temporary Museum installations, the eclectic Materials Village, the Gallery dedicated to single companies or designers, the “Parade” with a strong impact series of proposals. New entry on show, a pavilion with exhibition and meetings dedicated to Smart City.

Discovering: People&Stories opens to the world of young authors, independent designers and craftsmen, with the artistic contribution of Alessandro Guerriero and in collaboration with eBay. 

On the other hand, Selected Objects, a collective exhibition for innovative proposals, dedicated to small and medium-size companies, a showcase of interesting and lesser-known Italian and Foreign makers. 

Time To Color! is the year’s theme chosen by Superdesign to highlight a strong trend.

Accustomed to white, black, grey, beige, metallic tones in all their compositions and variations, a strong need of colour comes on today. A trend already expressing itself through art, fashion, decoration, food, graphics, design and is destined to grow and influence today’s aesthetical selection

SUPERDESIGN SHOW is a project by Gisella Borioli. Artistic direction by Architect Carolina Nisivoccia. 

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