Event

Mix It Up 2017

Address

Superstudio Più | SuperDesign Show
via Tortona, 27
MILANO



Days
  • 4
  • 5
  • 6
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  • 8
  • 9

April 2017

PepsiCo Mix It Up is a place where the past, present and future converge as we explore how food and drink are experienced in our hyperconnected society

Envisioned and designed by PepsiCo, Mix It Up is part showcase and part innovation incubator, celebrating our past, embracing our present and envisioning our future through an immersive experience that invites attendees to explore and interact. PepsiCo Mix It Up 2017 will introduce LIFEWTR, Lemon Lemon, and the expansion of Alvalle—brands which will transform into experiences in creative and unexpected ways.

PepsiCo Design with Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Chef Davide Oldani, Studio Job, Patricia Urquiola and more.

http://www.superdesignshow.com/en/pepsico/

Brands

PepsiCo Design

Designers

Mathieu Lehanneur
Luca Nichetto
Fabio Novembre
Davide Oldani
Job Studio
Patricia Urquiola

Tags

Architecture
Conferences, workshops
Kitchen
Exteriors
Food & beverage
Graphic Design
Installations
Special materials
Party
Product Design
Technology

Program
4 Tuesday
10:00 - 21:00
Exhibition
5 Wednesday
10:00 - 21:00
Exhibition
6 Thursday
10:00 - 21:00
Exhibition
11:00 - 12:00
Exhibition - Panel Discussion
7 Friday
10:00 - 21:00
Exhibition
20:00 - 00:00
Exhibition - Party by invitation
8 Saturday
10:00 - 21:00
Exhibition
9 Sunday
10:00 - 18:00
Exhibition
Find the event
on map
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