alltag. Every day in the mountains

ALLTAG is the space in which our daily life unfolds. It is the search for authenticity hidden between those folds and a montage of seemingly trivial moments that often go unnoticed. ALLTAG is the rhythm of the seasons reflected in our domestic lives. It adapts to work and rest; bringing together purity and beauty and juxtaposing the perfection and quality of raw materials with imperfections in nature. It is impulse that leads to action. It is a resolution to the conflict between centuries-old culture and the immediacy of modern life. ALLTAG is the unaccented beat in the quiet woods of South Tyrol, telling ancient tales of simple mountain folk. 

At Fuorisalone 2017 these quotidian stories have been transformed into everyday objects that are precious yet essential. Das Ganze Leben, Generi Misti, Giovelab, Othmar Prenner, Gabi Veit, Qollezione are six contemporary design projects from South Tyrol that retrace traditional craftsmanship and re-use local materials (metal, wood and natural yarns) to bring ALLTAG into your lives, every day, everywhere.

fuorisalone 2017, 4-9 april
tu-sa 10-20 h, su 10-17 h
via Palermo 8, Milan

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