Belgitude
Palazzo Litta
Corso Magenta, 24
MILANO
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April 2017
Belgium is Design is strengthening its commitment to promote design companies & designers during the Milan Design Week.
As such, from 4–9 April Belgium is Design returns to the spectacular location of the Palazzo Litta where it will contribute to the DAMN° Magazine and Mosca Partners.
A beautiful room on the first floor of the 17th century Palazzo will host the Belgian platform, curated by DAMN° Magazine/Siegrid Demyttenaere, under the title Belgitude.
Rather than defining affinities or peculiarities, this title is a simple declaration of pride in diversity: different historical roots, different languages, different backgrounds, skills and industrial specialities.
Fearless to innovate, or to open up new horizons, or to mix identities. This is Belgium.
Elaborating on the 2016 approach, Belgium is Design and DAMN° Magazine asked the designers to select the companies they wanted to collaborate with. The reasons for their choices are boundless: affinity, continuity or curiosity… Belgitude is about exchanging know-hows, collaborative excellence, friendly dialogues, but most of all, it is about local production, and definitely, about time. The time that is behind creation is both fast and slow.
Displayed on white surfaces of different materials by the Brussels-based architecture studio V+, each object becomes part of the Belgian landscape.
Made of a variety of textures and scales, typologies and orientations, this multitude tells us about industry, art and craftsmanship; products, prototypes or one-offs; as well as about the fertile links and cross-pollinations between techniques, production technologies and, above all, human beings.
Belgium is Design
Installations
Communication
Giovanna Massoni & Emma Firmin
designstreams.net
Press Office
Nicoletta Murialdo — nicoletta.murialdo@comu-nico.it
M +39 339 5318579
Ilaria Giglio — press@comu-nico.it
M +39 388 3218228
Exhibition
Party / cocktail - Cocktail by invitation only
Exhibition
Exhibition
Exhibition
Exhibition
Exhibition
on map
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Photos
of the event -
Belgitude
Ilaria Paoloni -
Belgitude
Joanna Ladesma