Superdesign Show


Via Tortona 27
Via Tortona 27

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April 2017

The iconic place for design in Milan, pioneer of the phenomenon of FuoriSalone in the neighbourhood.

17.000 sq.mt. exhibiting space, 130.000 visitors and 2.270 registered journalists only in 2016, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design, young independent creatives. All of this at SUPERSTUDIO, the iconic place for design in Milan, pioneer of the phenomenon of FuoriSalone in the neighbourhood.


Superstudio’s SUPER DESIGN SHOW paints itself with the theme chosen for 2017: “TIME to COLOR!” and proposes spectacular installations that highlight the product: Tokujin Yoshioka for LG, artist and designer hosted in the main permanent collections of Moma, Centre Pompidou and other prestigious museum; the incredible Japanese glasses of AGC Asahi Glass in collaboration with Jin Kuramoto and praised Raw-Edges studio in London; a whole pavilion is dedicated to the best emerging Polish design by Dorota Koziara; the acclaimed French artist and photographer Charles Pétillon for Sunbrella;  PepsiCo project with Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, chef Davide Oldani, Studio Job, Patricia Urquiola.

An international research all over the world with the “Discovering: People & Stories” exhibition, new proposals of new creatives of design with the artistic collaboration by Alessandro Guerriero, the Selected Objects, collective exhibition dedicated to small and medium-size companies, and Materials Village, the best of innovation for materials by Material Connexion with a great installation by Patricia UrquiolaStudio for 3M. Furthermore, Alessandro Ciffo, Daniela Gerini and Letizia Marinopresent three new exhibitions enterely dedicated to color.

SUPERDESIGN SHOW is a project by Gisella Borioli. Artistic direction by Architect Carolina Nisivoccia.



Academy Design Center di Łódź, AGC Asahi Glass, Beyond, budbrand, Keydi by Cappa Arredamenti, Castellani.it, Daard, D.AArte, Dampaì, Dassault Systèmes, Delirious Eyewear, Digital Habits, F.lli Levaggi, Gore-Tex, Haberdashery, Henzel Studio, Keio University, LIAA Latvian Design, LG, MARCA, Masserano Cashmere, Material ConneXion Italia, PepsiCo, Ponti Design Studio, Spartherm Distribution Italia, StoneLab Design, StyleGREEN, Sunbrella, NuAns by Trinity Inc., Yokohama Makers Village, Zalaba Design.



DISCOVERING: PEOPLE & STORIES: Begum Cemiloglu and Ekin Varon for 15WestStudio, Alessandro Mattia and Gloria Gianatti, Ilaria Alessandria, Gabriello Anselmi, Juan Carlos Baumgartner, Manuela Bucci, Alessandro Campesi, Mauro Cellana, Alessandro Ciffo, Albertodel Grosso, Armando Femiano forFurot Design, Marita and Frida Francescon, Matteo Greco, Ombretta Iardino, Marian Lassak, Beat Lippert, Salvatore Longo, Marco Maccagnan, Cristina Marsan, Giuliano Muzzi, Michele Perlini, Bruno Petronzi, Lorenzo Pugnaloni, Sophie Rama, Riccardo Randi, Gennaro Rossi, Virginija Sadaunyke, Elisa Palladinelli and Alessandra Cinti for Sèa Design, Giulia and Elena Sella for DesignByGemini, Small Architecture, Alessandro Sperduti and Mattia Brambilla for Thinker, Stylezato, The GAHAN Project, Laura Tolfo for ANIMAdVERTE, Simon Young, Michele Volpi for Design@Design Company. PARTNER DISCOVERING: eBay


SPECIAL GUESTS TIME TO COLOR!: Alessandro Ciffo, Daniela Gerini, Dejana Kabiljo, Letizia Marino, theGIFER

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Superstudio Group



4 Tuesday
09:00 - 20:00
5 Wednesday
09:00 - 20:00
6 Thursday
09:00 - 20:00
7 Friday
09:00 - 20:00
8 Saturday
09:00 - 20:00
9 Sunday
09:00 - 20:00
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