Fuorisalone 2019: Bang & Olufsen brings Magic to Milan

For Fuorisalone 2019, Bang & Olufsen will present 93 Years of Magic - a dialogue between past and present. The Danish design brand has worked closely with museums and collectors to curate a retrospective exhibition of products that shaped the brand’s unrivalled reputation for matching innovation with beautiful sound and will debut a new magically moving object that pairs high craftmanship with advanced technology.

The Past: 93 Years of Magic
the first Bang & Olufsen product saw the light of day in 1926. Since then, the brand has steered the way for beautiful sound and vision. A walk through the atmospheric installation displays a diverse, yet characteristic body of work, ranging from 1930s brand classics to the design darlings of the 70s and 80s with among others the Beogram 4000 record player and Beosound 9000 sound system.

The Present: Magic Reimagined
At the end of the installation, Bang & Olufsen debuts a new experience: a choreographed performance of magical movement, acoustic clarity and human-centric design. Sound, craftsmanship and design merge in this new, visionary Bang & Olufsen product as experiences from the past meet visions for the future.

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