WiP PRESENTS: HOSPITALITY NEXT STEP

WiP presents Hospitality Next Step: the reproduction of a hotel room tailor-made for the Store on Via Cavallotti 13, which bears the signature of the WiP architecture studio and which will be presented on the occasion of Design Week 2019 and the opening of the second Hauz store in Milan.

WiP Architecture Technical and Engineering, which since 2018 has structured a Hospitality Division with a team dedicated to designing in the hotel sector, has been commissioned by the company Bed and Bath Italia to create a temporary installation within the same Store Hauz the Design Week.

HAUZ 1929, historic brand of high quality textile products for the bedroom and bathroom, links its idea of relaxation to two important companies of beds and mattresses Aireloom and King Koil.

The design solution proposed by WiP, designed for a space of 50 square meters, offers a Luxury Suite with a relaxation area, an office corner and a bathroom. The space is defined by a wooden paneling that follows the perimeter of the walls and is an integral part of the furniture, turning into the headboard of the bed or part of the shower.

The design research program starts from the analysis of the existing typologies to end with the conception of a new model of living space to get better in tune with the new needs of hospitality.

From this experience presented at Design Week 2019, the basis for WiP is created to create the development of what will be the pilot project that will evolve into a new type of space for medium / long-term stays: a new room model for the new generation of hotels that looks to the ever more advanced needs of hospitality.

The following are the partner companies that have collaborated in setting up the exhibition: WIP ARCHITETTI, HAUZ 1929, AGAPE, CESANA, ZENZA HOME, ARTEINMOTION, VIMAR.