“Live For The City & The Art of Urban Being” : An immersive experience in the heart of Brera
Land Rover returns to Milan Design Week inviting visitors to discover the new Range Rover Evoque on a journey featuring several conceptual and exhibitory themes.
The goal is to design the future of the automotive industry with a view to responsible luxury.
The evocative installation on three levels composes the image of the new Range Rover Evoque in different environments, starting in the outdoor courtyard, where the model is presented as pure, immaterial essence in the form of wire sculptures. At the end of the route, visitors will be able to appreciate the new Range Rover Evoque in its totally updated form, which offers unprecedented standards of refinement, performance and sustainability.
The Land Rover exhibition itinerary represents the culmination of the Live For The City project, which aims to be a celebration of how the metropolis inspire design and innovation and pay tribute to the city, revealing hidden aspects; a city to discover with Range Rover Evoque, the urban soul SUV in its eco-chic, mild-hybrid version, redesigned for electrification and to get anywhere with minimal environmental impact.
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