Swiss Design District - The Expected Unexpected
The Expected Unexpected
For the second year, a Swiss Pavillion will be present during the Fuorisalone events of Milan Design Week from 9-14 April.
Dubbed "The Expected Unexpected," the project is backed by seven Swiss companies and coordinated by Swiss Business Hub Italia. The idea is to show the complementary nature of tradition and innovation of the displayed projects. Selected companies will suggest some projects based on different professional experiences, aiming to show-off a wide range of ideas for contemporary Swiss design.
Participating companies include: Jacoby Möbel - L'unico - Okro - Orea AG - Ramon Zangger - Schaffner - Wood & Luxury (logos and websites on page two)
This year, the Swiss Design District will be the guest of the historic Galleria San Fedele, a renowned Milan space for projects of high cultural value on fundamental themes of existence and social life dynamics.
The projects presented to the public during the Salone Del Mobile recall the experiences of generations of craftsmen who adapted traditional materials from their land, such as wood and glass, to meet modern aesthetics expectations for the benefit not only of taste but also of practical usage.
Swiss Design District aims to interact with the visitor through the ideas on display for a quest that leads to integrate the objects in the daily-life.
The initiative’s supporting partner is SWISS KRONO GROUP – one of the brands of Swiss excellence, which has chosen to take part and contribute to this project along with the other Swiss companies involved in this global showcase. SWISS KRONO GROUP shares a powerful sense of innovation with these companies because of its use of the most traditional material of Swiss design – wood.
We invite you to visit the Swiss DeDesign District at Galleria San Fedele in via Hoepli 3/a-b from 9-14 April 2019 daily from 10.30 am to 7 pm.
Switzerland Global Enterprise
Brands: Jacoby MöbelL'unicoOkroOreaRamon ZanggerSchaffnerSwitzerland Global EnterpriseWohngeist