SUPERDESIGN SHOW

SELECTED

13.000 sq.m of exhibiting spaces, 2 locations, 100.000 visitors and over 2.000 registered journalists just in 2018. All of this at SUPERSTUDIO, one of the most sought after and visited destinations of the milanese design week, that is reaching its twentieth year and that this year again renovates completely the SUPERDESIGN SHOW event, encoding the latest trends and the most significant proposals, with a whole-year round research.

After launching the original format “less fair, more museum” in the name of quality and excellence, the forthcoming edition of the project by Gisella Borioli with the art director Giulio Cappellini, follows the usual mission ONLY THE BEST with particular attention to the INNOVATION&TRADITION theme.

Tradition, heritage, top-notch handicraft, manual processing, organic materials approach innovation and the most cutting-edge technology with only one goal: simplify and make more beautiful, smart, eco-friendly our homes and our cities. Apparently, nature and technology, tradition and innovation, may seem antithetical, everything revolves around this contrast-tension which is aesthetic as well.

Furniture but also automotive, intangible art exhibitions, 3D softwares, textiles, sophisticated “hotellerie”, outdoor...

EXHIBITORS:

At Superstudio Più: Able Design Award, Adal, Artintavola, Boffi, Budbrand, Caimi Brevetti, Cappellini, cc-tapis, Climatex, Dassault Systèmes, De Padova, Delirious Eyewear, Driade, Fazzini, Finsa, Flaminia, Gobbetto, Icone Luce, Inax, Jakarta Capital City Goverment and Indonesia Contemporary Art and Design, Koizumiya, Korea Craft & Design Foundation, La Perla Home Collection by Fazzini, Lexus International, LG Electronics, LG OLED TV, Materials Village by Material ConneXion Italia, MDF Italia, Megius, Miss Solar Light, Moora Mobília Brasileira, Normann Copenhagen, PNA Pietra Naturale Autentica, Poltrona Frau, Prostir86, Sicis, Sumitomo Forestry Group, Superhotel by Giulio Cappellini, Technogym, Tokyo Creative 30, Worth Partnership Project, Yokohama Makers Village.

Special projects: “A Pinnacle of Reflections” by Matteo Thun & Partners for 3M and Materials Village, “Unreal but real” by Flavio Lucchini and Sense – immaterial Reality, “Take a Seat” by Italian Cultural Institute of Osaka, Superstudio and Asian Studies Group, Homage to Mendini.

At Superstudio 13: Smart City 2019 by Material ConneXion Italia.