Rug-O-Rama

FORO Studio + Alessandro Iovine present RUG-O-RAMA, a series of tapestries made of different materials, a sincere homage to the city of Milan. Deeply in love with this metropolis, the designers convey its various identities, making its beauty their beauty, filtering it with a careful eye of those who, through creative work, every day are committed to bringing the tangible into the intangible.
The challenge is to transmit the strength of a place into a furnishing product - the tapestry in this case - where the concreteness of the materials meets the impalpability of the emotions. The final product has its roots in the territory, but at the same time it is free to tell many different stories in many different places.
The concept envisages the use of recycled materials from the local handcrafts and industries, with the aim of giving them new life, transforming them into unique pieces of furniture. These materials are intertwined by hand on a reticular support which gives it a solid anchoring structure. The exhibition guides the spectator on a visionary and heterogeneous journey in search of the right perspective.

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