Deesup: Km Zero Iconic Design
Press Preview 8 April, 6 - 8 pm
MILAN – 03/04/2019 – The KM zero, exclusive and guaranteed: this is the innovation that Deesup - the first Italian marketplace for second-hand branded design - leads to the Fuorisalone 2019, from 9 to 14 April in Milan.
Appointment at “The Loft 26, by Deesup”, an industrial space located in the heart of the Milan Design District (via Tortona 26, from 10 am to 8 pm). In “The Loft” will be possible to admire timeless “KM Zero” design pieces - equivalent to the new and ready for delivery - and meet the first Italian online marketplace of second-hand designer furniture, a curated and exclusive channel born to value iconic design.The Story
The idea comes from a direct experience of the two founders, Valentina Cerolini and Daniele Ena, partners in life and in business - struggling with the start of their first home. <<We are both design lovers - explains Valentina – we dreamed to furnish our apartment with pieces that represented us, but we couldn’t spend a fortune>>. A problem faced by many people, often forced to give up and go for low-cost solutions or imitations.
<<We realized - says Daniele - that the obstacle could become an opportunity: there were people who wanted to buy iconic design items and people that wanted to sell them. We aimed to let them meet>>.
Today the marketplace has a SHOP with hundreds of furniture products, lighting and complements of high-end brands (such as Cassina, Zanotta, Foscarini, Poltrona Frau, Flos, Artemide) with a "story" to tell. <<Our goal - continues Valentina - is to make the re-use the new design consumer design experience: the sustainability is a value, in this prospective the circular economy becomes an opportunity for everyone >>.
Opportunity for privates, but also for professionals.
The 2019 represents a turning point for Deesup with the KM zero design. <<We have decided – says Daniele - to focus on distributors and showrooms, to guarantee a faster supply and a quality standard equivalent to the new one. By June 2019, half of the products on the shop will have the label of the professional seller >>.
A choice that is boosting sales also internationally: 40% of orders currently arrive from Europe (Germany, Belgium and the UK in the lead), a trend in constantly growing.
In 2018 Deesup took part in the acceleration program dedicated to startups in the Lifestyle sector, taking place at LUISS ENLABS, a business accelerator part of LVenture Group holding, in the new offices of Luiss Hub in Milan.
Deesup is the first Italian marketplace for second-hand branded design where you can sell second-hand design and buy selected design brands. Our mission is to give a new value to all the design objects we no longer need and make branded design accessible for everyone.