Gucci Décor

Of all the design pop-ups during Milan Design Week, there’s only one that has undergone a full “Guccification.” On Friday, the fashion label unveiled for Gucci Décor a temporary storefront, a two-story, pattern-clad boutique dedicated to the brand’s new and classic furniture, textile, and ceramic pieces—a few of which even don the brazen descriptor.

Flora and fauna decorate silk wallpapers and restored antiques throughout the space, creating a gracefully layered backdrop for the brand’s home collection, which launched in 2017. Gucci creative director Alessandro Michele revisits the line’s armchair, dining chair, and stool designs, reimagining the styles with embroidered butterfly, owl, and floral motifs that form a maximalist's haven. Collection signatures like the Chiavari chair, a Ligurian design crafted from wood with a lacquered paint finish, will also be on display in fresh forms.

On the second level of the 2,961-square-foot pop-up, a floor-to-ceiling cabinet magnificently displays the line’s Herbarium floral-patterned porcelain banquet set. Candle holders, ashtrays, and decorative boxes—all made by Florentine porcelain manufacturer Richard Ginori—are on display throughout the shop bearing scenes of bug life, the so-called Star Eye print, or an original floral design by Paris creative studio Antoinette Poisson.