Fuorisalone 2019 is coming to LEGO Store in Milan

April 2019

Also this year LEGO Certified Store in Piazza San Babila, opened in 2016 with the partnership of Percassi, becomes a destination of Fuorisalone with an unprecedented live performance. On Friday April 12th, 2019 Riccardo Zangelmi, the one and only italian artist -there are only 16 all over the world- to have earnd the title of LEGO Certified Professional, will build in a few hours, scaled down to 1:20, one of the icons of milanese skyline: the skyscraper "UniCredit Tower".

For the whole Milan Design Week LEGO Store will be dressed in architecture, displaying LEGO Architecture sets, culminating in Riccardo's Live Building. On April 12th, from 5 PM to 10 PM the shopping window will host, under the amazed eyes of the public, brick by brick, the exceptional construction of the milanese skyscraper. About 30.000 bricks will bring to life the Unicredit Tower which will measure 1.20 meters and will be assembled during 5 hours by Riccardo Zangelmi who states: “It’s surely a challenge I have accepted with great pleasure, what’s better than paying tribute to the city of Milan by building a piece of his skyline in LEGO bricks? Design and architecture, like the bricks anyway, teach us that everything is possible thanks to imagination, passion and creativity. I am ready to put myself out there on this new project”.

Moreover, for the whole month, some of Riccardo’s works will be displayed in the windows and interiors of Palazzo Matteotti Hotel that is characterized by a precise design choice that perfectly embodies the Design Week and it’s situated within walking distance from the LEGO Store.Young and old will be welcome to see the live perdormance on April 12th. It will be a wonderful experience to witness the work of the artist from Emilia in the shopping window of LEGO Certified Store in Piazza San Babila and see the Unicredit Tower developed by Coima grow, floor by floor.

Thanks to Riccardo Zangelmi’s performance will be clear that with the LEGO brick it is possible to make everything come true, since creativity has no limits when it is all about building.

We’ll be waiting for you!

Download press release