Since 1998 he has been working in industrial design also experimenting graphics and exhibition design, strongly driven by the desire to make different disciplines converge into a single subject. He has been professor in many schools and universities and his works have been exhibited in many international events culminating in 2010 with the personal exhibition “Industrious Design” at the Design Museum of the Milan Triennale. In 2011 he won the Premio Compasso d’Oro ADI award with the curved wooden chair Frida di Pedrali.