Educated as a chemical engineer, Robert Thiemann worked as a copywriter and later editor before heading Frame Publishers. Curious and sharp-eyed, he turned an almost romantic interest in chemical creations into a passion for the beauty of creativity. In 1997 Thiemann founded Frame, a magazine of interior design. With Frame, Thiemann aims to capture the most remarkable built environments to inspire a creative audience. Still at the magazine's helm, he is passionate about the editorial process – conception, in-depth content, graphic design, materialization – and continues to explore new directions. In 2013, for example, the first Ninety Minutes of Frame was staged, a live version of the magazine. It was also the year in which Frame launched its first app. More than a mere digital version of the magazine, it was designed and developed especially for the iPad, making the most of this medium. In 2013 he edited the 496-pages thick book Think Dutch, an extensive study of architecture and design in the Netherlands that demonstrates how a system crisis can inspire pioneering visions. In 2014 and 2015 Thiemann conceived two pop-up stores. Both designed by Dutch outfit i29, the stores offered a three-dimensional translation of Frame magazine. Experiential, architectural and graphic, both projects served as mini-department store, contemporary gallery and commercial launch pad at the same time. Both pop ups have won the FX Award for Best Retail Space and have been widely published. Thiemann is the managing director of Frame Publishers, an Amsterdam-based company that also publishes Mark, Foam and Elephant magazines as well as books on art, architecture and design. He has lectured and was a jury member for design competitions all over the world.