Event

B-CROMAxFloristeria present: BLEND HOUSE

Address

Floristeria | Lambrate Design District
Via Ventura 15
MILANO

Days

April 2018

Under the artistic direction of B-CROMA, BLEND HOUSE is a young and fresh event, it promotes the encounter of different disciplines, especially that of music and design.

Located in the Floristeria Design Room, BLEND HOUSE is a multi-functional space that hosts the exhibition of 20+ students of the Royal College of Art in London, live music events and DJ sets, multimedia interaction experiences, immersive projections by visual artists and talks. BLEND HOUSE is a space in which disciplines, personalities and different cultures will meet creating a dynamic and interactive space, where innovation and creativity will be promoted.

The connection between innovative design and music will be prominent. The presence of ROLI silicon instruments and the aluminium body Noah Guitars (with the likes of Lou Reed & Ben Harper), BLEND HOUSE will be a place where music and design harmonically co-exist, creating a fertile environment for creativity.

Design Exhibition
BLEND HOUSE presents a design exhibition in collaboration with the Royal College of Art in London. Participating in the exhibition will be more than 20 designers from the same university. The young students will present themselves as designers of the future, offering their personal response to the topic of innovation. Through their projects, the exhibition tells of a possible view of the future, in which reinvented ecological and social models, alongside augmented realities, live together.

Music
Playing at the BLEND HOUSE will be international musicians and DJs, alternating between day and night, with genders that transition between the experimental ambient to pop, dance and deep house.

Talks
Opening a dialogue between the new generation of thinkers and masters, distinguished guests will intervene during the event. The aim is to create a multidisciplinary dialogue, that spans from design to music, from art to fashion, with the intent of forming and advising the emergent young people that overlook the creative world.

Lambrate Design District
Via Ventura 15, Lambrate
4th Floor

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