ALBERTO GUARDIANI and STUDIO KUBLA present Terrartigiana

Milano Design Week 2018. Alberto Guardiani on the occasion of Milan Design Week 2018 will host in its flagship store of Corso Venezia 6, the 100% handmade in Marche capsule collection Terrartigiana by Studio Kubla.

During the whole design week will be showcased inside Guardiani boutique 3 custom-made designs from Studio Kubla: a stool, a chair and a bookcase, made with the colours of Alberto Guardiani's Spring-Summer 2018 collection. These objects will be set in the windows and in-store, becoming three different installations together with shoes.

For the second year in a row, Alberto Guardiani chooses to give voice to young designers of the Marche territory, hosting innovative projects inside its flagship store in Corso Venezia 6 during Milan Design Week, with the aim to endorse Marche's natural, human and entrepreneurial resources.

Terrartigiana has two main focuses: enhance the role of craftmanship in nowadays market and give life to objects that enrich the daily life, regardless of their main functions. Terrartigiana designs indeed are made by materials taken from the Marche region, such as oak and durmast or leather tanned with vegetable matters, which Marche is a wide consumer, due to its numerous shoe-factory.

Their site-specific approach, that totally avoids the use of machines, puts the focus on the artisan, who creates products drenched with passion and one different to the other, that stand out from the industrial designs.

Studio Kubla applies the artisanal carpentry know-how to refined, minimalistic and sharp designs, made by local materials and 100% handmade, which make every object unique.

Likewise, Alberto Guardiani puts its artisanal know-how to release a bold-designed footwear, made with premium materials, that blend tradition and innovation, always with a fashionable touch.

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