INSIDE: SWISS KRONO AG MOVES MOUNTAINS

Preparations underway for SWISS KRONO AG, that will be back this year to Fuorisalone in Milan, one of the most coveted reviews of the global design and furniture business.

Once again, the company will be in the forefront with a multifaceted project, combined with the promotion of a highly innovative material, SwissCDF, and the brand new finishing materials CamuStyle TX and CamuStyle ZX.

The Milanese should be prepared to see a new skyline for a few days, as a Swiss mountain is going to rise up downtown.

Under the patronage of the City of Milan, SWISS KRONO AG is one of the exhibiting companies during the Brera Design Week. This year the Sales Director Italy, Dr. Michela Muntean, also decides to join the initiative promoted by the Swiss General Consulate that collects in its Swiss Design Map, the largest Swiss companies in the fuorisalone

SWISS KRONO AG decided to take part with an ambitious project in collaboration with a big name: architect Fabio Rotella.

Michela Muntean, “godmother” of the T-REX that appeared last year in the Garibaldi district, this year has selected Milan-based Studio Rotella to reinvent the topic using SWISS KRONO AG products.

SWISS KRONO AG presents INSIDE piazza XXV Aprile – Brera Design District

INSIDE is an art installation that represents the relationship between nature, people and living beings, contextualized in the new millennium.

Fabio Rotella describes the creative process that led to the selection of the mountain for the art installation:

 “A mountain in the city , a visual short-circuit made up of sections that build up the jagged image of a mountain, the Matterhorn, revealed through its own shape.

The decomposed image of the mountain intersects with the skyline of the city, an element that turns into a call, an oneiric game that attracts you into a center where you can experience an environment, a metaphor of the nucleus as a cure-all, a harmony of senses, emotions and well-being experience.”

 

Entirely made of SwissCDF, a fully eco-compatible material, the installation invites to ponder on the relationship between industrial production and planet safeguard, a key issue for the ethos of the Swiss company.

The SwissCDF panels will be embellished by the new CamuStyle TX finishing, with its texture inspired to classical construction and interior design materials (concrete, textiles and steel), and CamuStyle ZX, inspired to one of the most powerful elements in nature: thunderbolt, a decorative element that characterizes the entire collection.

 

INSIDE, an installation for the city, is a structural element that invades the square and urges to think about modern times topics of planet safeguard.

 

www.swisskrono.ch

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