"ANAMORPHIX" by FENIX

“ANAMORPHIX” is the title of the installation created by ArpaLab (the laboratory of ideas of Arpa Industriale) for Milano Design Week 2018. FENIX nanotech materials, synthesis of technology and style, reveal their smart features through surprising points of view and multiple sensorial experiences, accompanying the visitors to the discovery of material experiences, made for new and future scenarios of interior design.

A composition of anamorphic geometric forms called ”Technology”, created by the Turinese art collective Truly Urban Artists, shows the structure of the FENIX nanotech surface as seen under the microscope: a series of ridges and depressions.

Figurative and abstract anamorphic art creates an optical illusion of an image in which the original subject or hidden details are visible only from a specific position. This installation shows the constituent elements of FENIX, demonstrating that materials are not the same, even if they look similar. If you take a closer look at the technical, esthetical, typological and performance aspects of the FENIX brand, you will understand how unique it is.

Milano Design Week 2018 is the ideal environment for a preview of the new FENIX NTA® colours: Oro Cortez, Argento Dukat together with Acciaio Hamilton. 

The exhibit itinerary “ANAMORPHIX” is completed with an educational and inspirational area: an interactive desk dedicated to the features and applications of the FENIX materials, and a selection of supersize moodboards created by Digital Design. A journey towards the material trends for 2020, focused on the esthetics of the new FENIX NTM® and FENIX NTA® colours combined with marbles, stones, woods and metals.

“ANAMORPHIX” installation is part of the educational program by Infoprogetto for all the Milano Design Week 2018. Architects that will attend the FENIX educational visit in via Brera 16, will have 3 CPDs (Continuing Professional Development).