FATTOBENE POP UP STORE

After last year's success, Fattobene – the platform dedicated at redescovering Italian objects that have existed for generations - reconfirms its presence at Fuorisalone with a pop-up store dedicated to Italian timeless design. In the context of Brera, a district historically relevant for the presence of artisanal shops, Fattobene will create a sophisticated space, halfway between a contemporary emporium and a niche souvenir shop. The aim is to recreate the atmosphere of an old-time Milanese shop. The store will be divided into thematic areas: beauty, stationery, home, food, free time. All the selected objects are part of a wider research, recently merged into the book FATTOBENE - Italian Everyday Archetypes, published by Corraini.

The shop opens on April 13th, on the occasion of Miart International Contemporary Art Fair, and closes on May 5th. 

The event is kindly supported: Acca Kappa, Amarelli, Cella Milano, Coccoina, Coldinava, Grafiche Tassotti, Pastiglie Leone, Paneangeli, Pilogen Carezza, Quercetti, Toscanini, Tre Spade, Zenith

Technical partner: Antica Dolceria Bonajuto, Bialetti, Lanificio Leo